Thursday, April 22

Facebook's Plan to take over the Web.

With all the media hype around the new Facebook changes I'm sure you all are aware of some of the new aspects of the social media phenomenon. But, just incase you've been living in a cave on some uncivilized island off the coast of Fiji here they are:


1. When I logged into Facebook the other day this is what graced the top of the Peak Seven Facebook Page:

"Introducing the Like button: Starting today people will be able to connect with your page by clicking "Like" rather than "Become a Fan." We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site."

So, that seems pretty simple enough, No more fans, just likes.

2. The internet becomes more social (if that's possible).

According to CNN, "Buttons with the word "like" and a thumbs-up icon on them are going to start popping up all over the internet. By clicking one, you indicate that you find the content interesting, relevant or helpful. Basically, you would recommend it to a friend. When you click on, you post the item -- whether it's a blog post, photo or celebrity web page -- to your facebook news feed."

Again, pretty simple - find something interesting on the web, tell you're facebook friends about it.

Now for someone who works in advertising there are many beneficial and detrimental aspects to the new changes. So as you learn throughout grade-school whenever you have to make a decision make a pro/con chart - here's mine:

PROS:
- Less of a commitment when you "Like" something as oppose to "Become a Fan."
- When you post something to a site, if people "Like" it, more people can see it.
- Solidifies the idea of Facebook is here to stay.

CONS:
- Less of a commitment when you "Like" something as oppose to "Become a Fan."
- Many corporations already have inve$ted into "Become a Fan."
- It can become "spam" and through Facebook privacy settings users may reject the idea.

Continue the pro/con list and tell me how you feel...I'd love to hear about it!

2 comments:

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