I want to say thank you to all of our clients and friends who came out to show their support of our "Tropical Nights" event.

I want to say thank you to all of our clients and friends who came out to show their support of our "Tropical Nights" event, which was part of the Boca Raton Chamber of Commerce's "Festival Days".




This 2nd annual event benefits March of Dimes, and I could not be more proud of our association with this amazing charity. An event like this takes many people to make it come to life. I would like to thank Bova Ristorante, Boca Chamber of Commerce, Tara Photography and Peak Seven's high energy Social Media Director, Meghan Harrison.



We enjoyed amazing food again this year from Bova as well as a great atmosphere. Everyone was energized to be helping a great cause and it means even more for me to see many of my friends show up that were part of the previous year.


There were over 75 guests in attendance, and we raised over $2,000 for the March of Dimes between events tickets and the raffle. The raffle featured a few great donations by these supporters: $100 gift certificate from the Promenade at Coconut Creek Lifestyle Shopping Experience featuring over 40 stores and boutiques as well as many amazing restaurants. Dinner for two from Mortons Steak house located in Boca Raton, and two VIP tickets (valued at $250) to the March of Dimes' "Signature Chef's and Wine Extravaganza at the Boca Raton Resort and Club on October 14th.




I look forward to seeing more of my friends and clients at our other hip fund raising events and again next year at Tropical Nights!



If you missed the event and would like to donate and learn more about the March of Dimes please visit www.marchofdimes.com

Thanks to the great photography work by Tara, Inc. Photography. Learn more at www.TaraIncphotography.com

Check out some of the pictures from the evening!

Join Peak 7 Advertising at the Tropical Nights Martini Party Tonight!

Peak Seven has always given back to the community and charities, we strongly believe in the mission and goals for March of Dimes and will continue to support them anyway we can. We are proud this is our second time having this event, and want to thank Bova Ristorant for their continued support of the charity.

— Darren Seys — President — Peak 7 Advertising

Please join us tonight at The Tropical Nights Martini Party! Ristorante Bova in Boca Raton from 6:00 p.m. to 7:30 p.m., in your favorite tropical style attire as we sample the perfect “Bovatini”. Expect decadent drinks, delicious appetizers and prize drawings with proceeds benefiting the March of Dimes.

Check out the website for the latest info at www.peakseven.com/TropicalNights

Vocalize

1 STEP FORWARD, 4 STEPS BACK. TECHNOLOGICALLY SPEAKING.

So imagine, you uncover this new ground-breaking advancement in technology that can deliver killer ideas for your client. Even better, it fits the strategic brief-now you’re all schitzo on idea espresso and the concepts are flying. You’re thinking; “This one’s gonna land me in Cannes.” It blows away HBO’s Voyeur Project and is more advanced than Whopper Sacrifice.

As you begin to dive further in the idea, your imagination takes the reins. You develop, experiment and test. All initial reports show you have a hit on your hands. Then after months of hard work you go online to check your neglected twitter page and find a link someone posted about a newer piece of technology- your curiosity forces you to check it out. You realize that it’s even cooler and more effective than what you have been working on. I guess, this is what they call the, “Why didn’t I think of that” moment. You contemplate modifying or completely overhauling your idea, but the budget won’t allow you.

And then this is where you must breathe. The point is, technology is advancing at a far greater rate than even us self-proclaimed “tech geeks” can keep up with. And even in an industry that requires us to stay up-to-date on the latest mobile or interactive device and trends, when technology takes 1 step forward we must take a moment to take 4 steps back and evaluate the scope of the project. Are budgets drastically flooding into online mediums? Yes. Do mobile phones outnumber television sets 3 to 1 per household in the United States? Yes. But as advertisers we must be efficient and effective in our ideas. Take Hulu as a prime example, an online company that used traditional advertising mediums to expose itself to the world. Result? It went from 20th ranked online video site to 2nd within 2-3 months. They have exclusive deals with ABC and Fox and now Emmy nominations (they did have a little help with great creative). So let’s not loose focus. Let’s treat technology as another medium at our disposal, and remind ourselves that in the end, great ideas are the most beneficial tool we have to build our clients brands.

Just when you thought you were getting a handle on twitter, social media and mobile marketing, I found 4 technologies that will be out in the next 1-3 years that are sure to really push new boundaries and personal rights limits.

1. Augmented Reality(AR) - Ok, so AR ad campaigns are not “new” but this media channel is being poked and prodded into some pretty amazing things. Check out this AR mobile video game for one.

2. Microsoft/X-Box Project Natal - A full body motion gaming system (no controllers). It scans your face, voice and body so you can play and speak to the game. What you do, the games does. You can even scan your own skateboard and have it uploaded into Tony Hawk’s latest game to shred away.

3. Facial Recognition Phone App - Basically this is a program where people can use their phone cameras to scan your face, the program uses facial recognition to pull up everything you have publicly published online (twitter,facebook,etc.) around your scanned photo in a cool AR style. So at the speed it takes to nab your photo, someone can have access to your entire web entity on their phone.

4. Supreme Court, Obvious Fans of DVR - Though not super cool like the others, this advancement holds a key to the future of broadcast. A few weeks ago, the Supreme Court ruled in favor of virtual DVR’s—that means companies like Comcast can house their own internal DVR systems (we wont’ have them cluttering up our entertainment center space anymore). By doing this, satellite and cable companies can house unlimited space and shows. Basically making it where every show on TV will be on DVR. So in the tormented summer months of tv, you click your “on demand” button and watch the entire season of a show you never gave the time of day in the fall and spring.

I could go on, but this should be enough to either scare or excite you. Who knows, maybe I’ll publish more in the near future. Mostly because by the time this is posted something else cool will be out. To join the conversation submit your comment or find me on twitter@joshmunsee.

MARCH OF DIMES TROPICAL NIGHTS MARTINI PARTY!

BOCA RATON — Imagine a place where tropical breezes blow, palm trees sway and the drinks are overflowing. Now put yourself there! It’s the end of the lazy days of summer in South Florida and we’re ready to party!

Tropical Nights Martini Party! benefiting the March of Dimes is a Boca Festival Days event, part of a month long, citywide celebration, organized by the Greater Boca Raton Chamber of Commerce.

Please join us at Ristorante Bova in Boca Raton on Wednesday, August 19 from 6:00 p.m. to 7:30 p.m., in your favorite tropical style attire as we sample the perfect “Bovatini”. Expect decadent drinks, delicious appetizers and prize drawings with proceeds benefiting the March of Dimes. Prize drawing include two VIP tickets valued at $250 to the upcoming Signature Chefs & Wine Extravaganza event being held on October 14 at the Boca Raton Resort & Club. In addition, Bova will be donating 20% of guests checks who choose to dine at Bova that night to the March of Dimes.

Tropical Nights Martini Party! is sponsored by Peak Seven Advertising and Ristorante Bova. Tickets are $20 in advance and $25 at the door. For information or to purchase tickets contact March of Dimes at 561-276-2001 or mrandolph@marchofdimes.com.

The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a campaign to address the increasing rate of premature birth. For more information, visit the March of Dimes Web site at marchofdimes.com or its Spanish language Web site at nacersano.org.

For More info Check out our Twitter page for the latest updates and also the website at www.peakseven.com/TropicalNights

March of Dimes Tropical Nights Martini Party Sponsored by Peak Seven Advertising and Ristorante Bova.

Peak Seven is excited to announce our second year sponsoring Tropical Nights Martini Party with Ristorante Bova. Tickets will be $20 in advance and $25 at the door with proceeds benefiting the March of Dimes. There will be decadent drinks, delicious appetizers and prize drawling. This will be held August 19th from 6-7:30 PM at Bova in Boca Raton.


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Bright Ideas Come When You Aren't Looking For Them

Quoted from: Make Something Cool Every Day 2009 on the Behance Network

The Twisted Frosty vs The iPhone

I had a whole blog planned out for Wendy’s new Coffee Toffee Twisted Frosty, because the commercial reminds me of the characters I work with and it looks really yummy, but that was before I got my iPhone.

iPhone Day 1

I had been waiting for its arrival all week, so come Friday, with my tracking number in hand, I repeatedly checked to see if it had been delivered to my house. Finally, around lunchtime, it had arrived. Time to stop everything and go get it—god forbid someone steal it off my front step. So, rather than go it alone, I told Brian, my partner in crime here at Peak Seven, to stop what he was doing and dragged him along with me.

After picking it up without incident, I made a half-hearted attempt at my Twisted Frosty blog by going to Wendy’s for lunch. But to no avail, I was too busy playing with the iPhone (or rather just holding it since it wasn’t even charged up yet) to even try the Frosty!

Since I was not able to do anything with the phone until I got home, I went back to work and tried to forget about it for a while. Okay, occasionally I took the box out and admired the packaging and just held the phone to feel the weight in my hand, and gazed at the sleek design ….. just kidding, c’mon, people, I was at work and had important things to create. ;)

Hours and hours later after much hard work, the day was done and me and my iPhone went home. But, once again, life got in the way—my in-laws were visiting and I couldn’t be rude, my manners kicked in and felt that it was only right to eat with the family, and my mommy duty wouldn’t let me do anything else until I gave my son a bath, brushed his teeth, put on his pj’s, read a story and tucked him in for bed. Luckily, my son is very easy (knock on wood) and this went very quickly. Finally, it was time to give my phone some juice and see what it could do.

So, my hubby and I sat down at my Mac with phone in hand. I plugged it in and just like that it was activated! At the advice of my pal, Brian, we set up a new email with an imap account so I wouldn’t get dupe emails that would very well make me go crazy, and then I synced it with my calendar, emails, contacts etc and voila, I had a phone ready to use. Of course, now I had to make it my own. I sent myself pictures of my son and with the click of a button, instantly made it my wallpaper, oh so cute! Now I see his adorable face every time I use my phone. Then I went to the free apps and got myself some cool stuff: Fandango to check movie times, Pandora to listen to music, some neat games and of course, Facebook and Tweetdeck so I can stay connected (because as we know, social marketing is very important). Eventually, I had to call it a night, because unfortunately, the world of being a parent doesn’t stop just because you get an iPhone, so off I went to bed.

iPhone Day 2

With my son happily fed and taking a morning nap under his grandmother’s watchful eye, I was able to run some errands and the first thing on my list was an iPhone case. I had scoped out cases for a week and came to the conclusion, with advice from other users, that the incase brand was the way to go. I went to BestBuy and bought a gunmetal slider case that fits perfectly! Very nice!

Next stop was Lowes, where my hubby likes to take his time and I usually get bored. But this time was very different—I had an iPhone to keep me busy. So….I made plans with friends for a movie night. I looked up the time on my Fandango app, sent an email to one friend, sent a text message to another and called a third friend with the Voice Memo feature so I didn’t have to search for a number or dial, and lastly, I added the event to my calendar. All while walking around the aisles of Lowes!

So now, here I sit, on Saturday night, sipping on a latte at Barnes and Noble (grandparents really are grand!) and writing my blog on the Notes feature on my iPhone, and I am amazed at how much I used my phone in just two days, especially for someone who never really wanted one until my hubby suggested I get one. And so I have to ask, now that I have an awesome phone and a really cool case, should I get a new purse with the perfect spot to fit this new coveted phone? (I’m only half kidding, this is important to us girls!)

I also ask you this—is this my life now, revolving around the iPhone or is it that the iPhone works perfectly in tandem with my life and so my iPhone revolves around me? I choose to go with the latter. And off I go to find more apps, take more pictures, play with more videos, read more emails and on and on and on…. Glorious!