Facebook, Twitter & TV?

The NY Times reported recently that "blogs and social websites like Facebook and Twitter enable an online water-cooler conversation, encouraging people to split their time between the computer screen and the big-screen TV."

This is a very interesting concept which forces a creative ad agency, like Peak Seven, to seek new and innovative ways to reach an audience.

As sexy as the 30 second TV spot is, is it still effective if people are logging on to update their Facebook and Twitter accounts each commercial break to tweet how amazing Apolo Ohno is or how the Saints won the biggest game of the year?

Or is this a blessing in disguise? User-generated content and discussions is what's fueling the social networking industry (and if it wasn't for social networking, I might not have a job today).

People are looking to feel connected, people want to feel apart of something more. We are no longer just spectators in our living rooms, but fiends for instant gratification (or discussion).

So go ahead America - lay on the couch, find some good TV and cuddle up to your laptop. Tweet away, we'll be following.