JRS SUPERSTAR MARKETS TO CONSUMERS WITH LAUNCH OF NEW SITE

DEERFIELD BEACH, Fla. – Superstar Stylists Janine and Adam Shuman have done it all: talk shows, TV hosting, hair seminars, styling tools, product launches, and the like. The passionate duo is already notorious in the beauty industry, by way of clientele and distributors throughout the country. And although the company is popular among the industry professionals, consumers have not been directly targeted, until now.
Peak Seven Adverting, the agency contracted to market and create the JRS brand, has helped this vision come to life. The new and innovative Web site, revamped from a simple, commerce-based design, is not only sophisticated, it now serves as the focal lifeline for the JRS brand. Designed and created by Peak Seven’s top Web developer, the site has been set up for complete Search Engine Marketing, or SEM, to better direct interested Internet users to the JRS site.

“I am truly proud of this project,” said Luis Salinas, web developer for Peak Seven. “It’s clean and elegant; however it still captures the eccentric personalities that represent Janine and Adam. Funky flash animation and e-commerce combined with useful content make this site fun, yet functional.”

Peak Seven’s duty was to effectively translate the existing Web site, in which many supporters were accustomed, to a polished, user-friendly version. “We managed to establish a brand, which included multiple product launches and in the process, expanded JRS to attract the beauty enthusiast,” said Darren Seys, president of Peak Seven. “JRS has given this agency the opportunity to continue to expand its services to the retail market. We are formulating an effective SEM program, which will drive thousands of potential consumers to the site.”

“Mission accomplished,” said Adam Shuman of JRS Superstar, and creator of the HAI and CHI hair styling tools. “It has been so refreshing to work with Peak Seven, they know exactly what we need to make JRS a great success, and having them take the reins on every task reinforces that we have made a smart decision in hiring them.”

Future plans for JRS include tradeshows, high fashion photo shoots and competitive advertising in industry and beauty publications. For detailed information on JRS Superstar and its products, visit the critically acclaimed Web site at www.jrssuperstar.com.

Give Peak Seven a call for a consultation on your next project. Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides marketing to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.