Peak Seven Advertising

Facebook's Plan to take over the Web.

2010-04-22T11:07:00.006-04:00

With all the media hype around the new Facebook changes I'm sure you all are aware of some of the new aspects of the social media phenomenon. But, just incase you've been living in a cave on some uncivilized island off the coast of Fiji here they are:

1. When I logged into Facebook the other day this is what graced the top of the Peak Seven Facebook Page:

"Introducing the Like button: Starting today people will be able to connect with your page by clicking "Like" rather than "Become a Fan." We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site."

So, that seems pretty simple enough, No more fans, just likes.

2. The internet becomes more social (if that's possible).

According to CNN, "Buttons with the word "like" and a thumbs-up icon on them are going to start popping up all over the internet. By clicking one, you indicate that you find the content interesting, relevant or helpful. Basically, you would recommend it to a friend. When you click on, you post the item -- whether it's a blog post, photo or celebrity web page -- to your facebook news feed."

Again, pretty simple - find something interesting on the web, tell you're facebook friends about it.

Now for someone who works in advertising there are many beneficial and detrimental aspects to the new changes. So as you learn throughout grade-school whenever you have to make a decision make a pro/con chart - here's mine:

PROS:

- Less of a commitment when you "Like" something as oppose to "Become a Fan."

- When you post something to a site, if people "Like" it, more people can see it.

- Solidifies the idea of Facebook is here to stay.

CONS:

- Less of a commitment when you "Like" something as oppose to "Become a Fan."

- Many corporations already have inve$ted into "Become a Fan."

- It can become "spam" and through Facebook privacy settings users may reject the idea.

Continue the pro/con list and tell me how you feel...I'd love to hear about it!

iReport: Voice of the People

2010-03-25T11:24:00.003-04:00

With CNN's iReport millions of people are given the power to report (or vent in some cases) about issues or whatever is happening in their hometowns...or the world.

"iReport is a user-generated section of CNN.com" says CNN.

As I checked out iReport for the first time I found it really helpful. In a video titled "Health care reform and you" (which was found snuggled nicely in the "Assignment Desk" section) gave a personal look at (and humanized) what the Health Care Reform means to Americans.

I went on to find videos posted about topics from animals that excaped from the zoo to NYC mural controversy to Irish fiddles.

As reported by CNN iReport there is a total of 436,763 iReports, but only 25,077 have been "vetted" or cleared by CNN.

With CNN confirming and clearing (and possibly editing) these user-generated iReports does it still allow for the people to have a voice? You tell me.

Facebook, Twitter & TV?

2010-02-25T12:16:00.003-05:00

The NY Times reported recently that "blogs and social websites like Facebook and Twitter enable an online water-cooler conversation, encouraging people to split their time between the computer screen and the big-screen TV."

This is a very interesting concept which forces a creative ad agency, like Peak Seven, to seek new and innovative ways to reach an audience.

As sexy as the 30 second TV spot is, is it still effective if people are logging on to update their Facebook and Twitter accounts each commercial break to tweet how amazing Apolo Ohno is or how the Saints won the biggest game of the year?

Or is this a blessing in disguise? User-generated content and discussions is what's fueling the social networking industry (and if it wasn't for social networking, I might not have a job today).

People are looking to feel connected, people want to feel apart of something more. We are no longer just spectators in our living rooms, but fiends for instant gratification (or discussion).

So go ahead America - lay on the couch, find some good TV and cuddle up to your laptop. Tweet away, we'll be following.

Peak Seven featured in "The New Big Book of Layouts" to be released Fall 2010

2010-02-09T14:24:00.008-05:00

Like how every good mother is proud of their child's accomplishments, we're pretty proud of ours too! Some of Peak Seven's design work will be featured in an advertising industry book called "The New Big Book of Layouts," published by Harper Collins, due out in Fall 2010.

Our featured work includes Palm Beach Driving Club Print Ad, Website, and Brochure; Headquarter Honda Invite; Dublin Scrap Metal Website; Diamond Falls Estates Brochure; P&H Interiors Brochure; Mizner Industries Brochure; GA Telesis Folder/Brochure; and our own Peak Seven Holiday Survival Guide.

This book is an internationally distributed hardcover book and can be pre-ordered on Amazon.com. Check out a full list of the awards we've won over the years.

YAS Marina Circuit Creates Mini Movie

2010-02-04T16:49:00.010-05:00

Peak Seven was busy January 22, 23 and 24, 2010 shooting cinema quality footage of Abu Dhabi based YAS Marina Circuit Top Fuel Dragsters. With a racing background and extreme knowledge of the industry Peak Seven was asked to get the first ever video and still photography of YAS's all new two car team which cost five million dollars. It began as documentation of the behind the scenes of their Top Fuel Dragster Teams and drag racing in general. The scope of the project grew dramatically, essentially becoming a documentary. From detailed educational aspects such as the car, light tree, track conditions, scoring, hauler, engine and operations to amazing interviews with the who's who of drag racing such as Don Schumacher, Mike Stewart, Lee Beard all with Don Schumacher Racing who built the teams from the ground up in only two months to Rod "Hot Rod" Fuller and Tommy Johnson drivers of the 8,000 horsepowered dragsters.

"This was quite a task as we were shooting and maneuvering around the race teams with a sound guy, videographer and photographer all while the teams were working on the cars and testing - it may have been 15 hour days but it was an adrenaline filled time" said Darren Seys, Director of the shoot with Peak Seven.

The YAS Teams were vigorously testing their new teams to get them up to speed before getting shipped over to Abu Dhabi in February (it will take a month to get both teams to the track). The agency was there to document and get footage in order to put together promotional marketing materials and commercials prior to the inaugural race in Abu Dhabi in March 2010.

Learn more at www.yasmarinacircuit.com and be sure to catch excerpts of this amazing footage soon on our Peak Seven blog.

Peak Seven Partners with Client in a "Hope for Haiti" Initiative

2010-01-20T12:20:00.009-05:00

After the devastating earthquake that rocked Haiti on January 12, 2010 Peak Seven and their client Headquarter Toyota reacted immediately. After a day of research Peak Seven facilitated a relationship between the "Hope for Haiti" charity and Headquarter Toyota in Miami. Headquarter Toyota is an official drop off location for the charity, who has been helping the people of Haiti long before this tragedy. Peak generated a Public Service Announcement (PSA) that quickly began running Saturday the 16th on major spanish radio channels in Miami. Wow Factor media agency handled the implementation of the media plan, which included the actual buy being graciously donated by all the major radio stations. We are happy to report that only 4 days after our collective efforts, we have filled four truck loads of goods for the people of Haiti.

If you would like to make a difference please drop off any medical supplies, non-expired over-the-counter medicines and bottled water, to Headquarter Toyota located at 5895 NW 167th St Miami, FL 33015 or call 1-800-549-0947 for more information. Cash donations are being accepted at www.hopeforhaiti.com.

Social Marketing - Tips and Truths

2010-01-15T15:15:00.025-05:00

A lot of organizations want to just jump right into the unknown world (well, to most of society) of Social Networking because they have heard from someone somewhere that everyone has to be on social networking sites. Not only is this not true, but takes a great deal of time and potentially a lot of money.

But for those brave souls who have or are trying to venture out into the vast unknown of the “Twitterverse” and have shared information with millions of friends and followers on Facebook and MySpace here are some tips to consider when establishing your social media presence.

First, be sure to create a brandthat is consistent among different sites. For instance, Peak Seven remains consistent with their name, graphics and basic designs from website to website. Check out Peak Seven on Facebook , Youtube and Twitter. A website like NameChk is a great resource to check your username and be sure it is available across different social mediums – and it’s really cool.

Next, as any good Social Marketing Guru knows, it is crucial to network with all of your social marketing platforms - link your Twitter to your Facebook and your blog to your LinkedIn. In other words make it easy for your clients, potential clients and people who just like what you do to know what you’re doing.

Ok, so you’ve created your brand and linked it all together now what? It doesn’t take a Rocket Scientist (although it could be cool to be one) to figure out that it’s going to take some work to get people on your page and to keep them there.

It’s important to serve as a resource by offering suggestions and advice. Also your page will continue to be engaging if you keep your followers and fans up to date on new technologies and trends.

Another way to increase readership is by creating contests that stimulate participation – offer gift certificates, free services or even weekly deals.

Lastly, listen to what clients are saying and encourage discussion by posting questions through surveys and discussion boards. With that said enjoy your endeavor into the never ending abyss of social networking. Good Luck.

Have questions, comments or concerns? Post them here. We’d love to hear 'em!

I want to say thank you to all of our clients and friends who came out to show their support of our "Tropical Nights" event.

2009-08-24T16:18:00.009-04:00

I want to say thank you to all of our clients and friends who came out to show their support of our "Tropical Nights" event, which was part of the Boca Raton Chamber of Commerce's "Festival Days".

This 2nd annual event benefits March of Dimes, and I could not be more proud of our association with this amazing charity. An event like this takes many people to make it come to life. I would like to thank Bova Ristorante, Boca Chamber of Commerce, Tara Photography and Peak Seven's high energy Social Media Director, Meghan Harrison.

We enjoyed amazing food again this year from Bova as well as a great atmosphere. Everyone was energized to be helping a great cause and it means even more for me to see many of my friends show up that were part of the previous year.

There were over 75 guests in attendance, and we raised over $2,000 for the March of Dimes between events tickets and the raffle. The raffle featured a few great donations by these supporters: $100 gift certificate from the Promenade at Coconut Creek Lifestyle Shopping Experience featuring over 40 stores and boutiques as well as many amazing restaurants. Dinner for two from Mortons Steak house located in Boca Raton, and two VIP tickets (valued at $250) to the March of Dimes' "Signature Chef's and Wine Extravaganza at the Boca Raton Resort and Club on October 14th.

I look forward to seeing more of my friends and clients at our other hip fund raising events and again next year at Tropical Nights!

If you missed the event and would like to donate and learn more about the March of Dimes please visit www.marchofdimes.com

Thanks to the great photography work by Tara, Inc. Photography. Learn more at www.TaraIncphotography.com

Check out some of the pictures from the evening!

Join Peak 7 Advertising at the Tropical Nights Martini Party Tonight!

2009-08-19T13:54:00.007-04:00

Peak Seven has always given back to the community and charities, we strongly believe in the mission and goals for March of Dimes and will continue to support them anyway we can. We are proud this is our second time having this event, and want to thank Bova Ristorant for their continued support of the charity.

— Darren Seys — President — Peak 7 Advertising

Please join us tonight at The Tropical Nights Martini Party! Ristorante Bova in Boca Raton from 6:00 p.m. to 7:30 p.m., in your favorite tropical style attire as we sample the perfect “Bovatini”. Expect decadent drinks, delicious appetizers and prize drawings with proceeds benefiting the March of Dimes.

Check out the website for the latest info at www.peakseven.com/TropicalNights

Vocalize

2009-07-31T09:13:00.004-04:00

1 STEP FORWARD, 4 STEPS BACK. TECHNOLOGICALLY SPEAKING.

So imagine, you uncover this new ground-breaking advancement in technology that can deliver killer ideas for your client. Even better, it fits the strategic brief-now you’re all schitzo on idea espresso and the concepts are flying. You’re thinking; “This one’s gonna land me in Cannes.” It blows away HBO’s Voyeur Project and is more advanced than Whopper Sacrifice.

As you begin to dive further in the idea, your imagination takes the reins. You develop, experiment and test. All initial reports show you have a hit on your hands. Then after months of hard work you go online to check your neglected twitter page and find a link someone posted about a newer piece of technology- your curiosity forces you to check it out. You realize that it’s even cooler and more effective than what you have been working on. I guess, this is what they call the, “Why didn’t I think of that” moment. You contemplate modifying or completely overhauling your idea, but the budget won’t allow you.

And then this is where you must breathe. The point is, technology is advancing at a far greater rate than even us self-proclaimed “tech geeks” can keep up with. And even in an industry that requires us to stay up-to-date on the latest mobile or interactive device and trends, when technology takes 1 step forward we must take a moment to take 4 steps back and evaluate the scope of the project. Are budgets drastically flooding into online mediums? Yes. Do mobile phones outnumber television sets 3 to 1 per household in the United States? Yes. But as advertisers we must be efficient and effective in our ideas. Take Hulu as a prime example, an online company that used traditional advertising mediums to expose itself to the world. Result? It went from 20th ranked online video site to 2nd within 2-3 months. They have exclusive deals with ABC and Fox and now Emmy nominations (they did have a little help with great creative). So let’s not loose focus. Let’s treat technology as another medium at our disposal, and remind ourselves that in the end, great ideas are the most beneficial tool we have to build our clients brands.

Just when you thought you were getting a handle on twitter, social media and mobile marketing, I found 4 technologies that will be out in the next 1-3 years that are sure to really push new boundaries and personal rights limits.

1. Augmented Reality(AR) - Ok, so AR ad campaigns are not “new” but this media channel is being poked and prodded into some pretty amazing things. Check out this AR mobile video game for one.

2. Microsoft/X-Box Project Natal - A full body motion gaming system (no controllers). It scans your face, voice and body so you can play and speak to the game. What you do, the games does. You can even scan your own skateboard and have it uploaded into Tony Hawk’s latest game to shred away.

3. Facial Recognition Phone App - Basically this is a program where people can use their phone cameras to scan your face, the program uses facial recognition to pull up everything you have publicly published online (twitter,facebook,etc.) around your scanned photo in a cool AR style. So at the speed it takes to nab your photo, someone can have access to your entire web entity on their phone.

4. Supreme Court, Obvious Fans of DVR - Though not super cool like the others, this advancement holds a key to the future of broadcast. A few weeks ago, the Supreme Court ruled in favor of virtual DVR’s—that means companies like Comcast can house their own internal DVR systems (we wont’ have them cluttering up our entertainment center space anymore). By doing this, satellite and cable companies can house unlimited space and shows. Basically making it where every show on TV will be on DVR. So in the tormented summer months of tv, you click your “on demand” button and watch the entire season of a show you never gave the time of day in the fall and spring.

I could go on, but this should be enough to either scare or excite you. Who knows, maybe I’ll publish more in the near future. Mostly because by the time this is posted something else cool will be out. To join the conversation submit your comment or find me on twitter@joshmunsee.

MARCH OF DIMES TROPICAL NIGHTS MARTINI PARTY!

2009-07-29T10:26:00.002-04:00

BOCA RATON — Imagine a place where tropical breezes blow, palm trees sway and the drinks are overflowing. Now put yourself there! It’s the end of the lazy days of summer in South Florida and we’re ready to party!

Tropical Nights Martini Party! benefiting the March of Dimes is a Boca Festival Days event, part of a month long, citywide celebration, organized by the Greater Boca Raton Chamber of Commerce.

Please join us at Ristorante Bova in Boca Raton on Wednesday, August 19 from 6:00 p.m. to 7:30 p.m., in your favorite tropical style attire as we sample the perfect “Bovatini”. Expect decadent drinks, delicious appetizers and prize drawings with proceeds benefiting the March of Dimes. Prize drawing include two VIP tickets valued at $250 to the upcoming Signature Chefs & Wine Extravaganza event being held on October 14 at the Boca Raton Resort & Club. In addition, Bova will be donating 20% of guests checks who choose to dine at Bova that night to the March of Dimes.

Tropical Nights Martini Party! is sponsored by Peak Seven Advertising and Ristorante Bova. Tickets are $20 in advance and $25 at the door. For information or to purchase tickets contact March of Dimes at 561-276-2001 or mrandolph@marchofdimes.com.

The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a campaign to address the increasing rate of premature birth. For more information, visit the March of Dimes Web site at marchofdimes.com or its Spanish language Web site at nacersano.org.

For More info Check out our Twitter page for the latest updates and also the website at www.peakseven.com/TropicalNights

March of Dimes Tropical Nights Martini Party Sponsored by Peak Seven Advertising and Ristorante Bova.

2009-07-16T11:26:00.003-04:00

Peak Seven is excited to announce our second year sponsoring Tropical Nights Martini Party with Ristorante Bova. Tickets will be $20 in advance and $25 at the door with proceeds benefiting the March of Dimes. There will be decadent drinks, delicious appetizers and prize drawling. This will be held August 19th from 6-7:30 PM at Bova in Boca Raton.

View Larger Map

Bright Ideas Come When You Aren't Looking For Them

2009-06-24T11:11:00.001-04:00

Quoted from: Make Something Cool Every Day 2009 on the Behance Network

The Twisted Frosty vs The iPhone

2009-06-24T10:23:00.005-04:00

I had a whole blog planned out for Wendy’s new Coffee Toffee Twisted Frosty, because the commercial reminds me of the characters I work with and it looks really yummy, but that was before I got my iPhone.

iPhone Day 1

I had been waiting for its arrival all week, so come Friday, with my tracking number in hand, I repeatedly checked to see if it had been delivered to my house. Finally, around lunchtime, it had arrived. Time to stop everything and go get it—god forbid someone steal it off my front step. So, rather than go it alone, I told Brian, my partner in crime here at Peak Seven, to stop what he was doing and dragged him along with me.

After picking it up without incident, I made a half-hearted attempt at my Twisted Frosty blog by going to Wendy’s for lunch. But to no avail, I was too busy playing with the iPhone (or rather just holding it since it wasn’t even charged up yet) to even try the Frosty!

Since I was not able to do anything with the phone until I got home, I went back to work and tried to forget about it for a while. Okay, occasionally I took the box out and admired the packaging and just held the phone to feel the weight in my hand, and gazed at the sleek design ….. just kidding, c’mon, people, I was at work and had important things to create. ;)

Hours and hours later after much hard work, the day was done and me and my iPhone went home. But, once again, life got in the way—my in-laws were visiting and I couldn’t be rude, my manners kicked in and felt that it was only right to eat with the family, and my mommy duty wouldn’t let me do anything else until I gave my son a bath, brushed his teeth, put on his pj’s, read a story and tucked him in for bed. Luckily, my son is very easy (knock on wood) and this went very quickly. Finally, it was time to give my phone some juice and see what it could do.

So, my hubby and I sat down at my Mac with phone in hand. I plugged it in and just like that it was activated! At the advice of my pal, Brian, we set up a new email with an imap account so I wouldn’t get dupe emails that would very well make me go crazy, and then I synced it with my calendar, emails, contacts etc and voila, I had a phone ready to use. Of course, now I had to make it my own. I sent myself pictures of my son and with the click of a button, instantly made it my wallpaper, oh so cute! Now I see his adorable face every time I use my phone. Then I went to the free apps and got myself some cool stuff: Fandango to check movie times, Pandora to listen to music, some neat games and of course, Facebook and Tweetdeck so I can stay connected (because as we know, social marketing is very important). Eventually, I had to call it a night, because unfortunately, the world of being a parent doesn’t stop just because you get an iPhone, so off I went to bed.

iPhone Day 2

With my son happily fed and taking a morning nap under his grandmother’s watchful eye, I was able to run some errands and the first thing on my list was an iPhone case. I had scoped out cases for a week and came to the conclusion, with advice from other users, that the incase brand was the way to go. I went to BestBuy and bought a gunmetal slider case that fits perfectly! Very nice!

Next stop was Lowes, where my hubby likes to take his time and I usually get bored. But this time was very different—I had an iPhone to keep me busy. So….I made plans with friends for a movie night. I looked up the time on my Fandango app, sent an email to one friend, sent a text message to another and called a third friend with the Voice Memo feature so I didn’t have to search for a number or dial, and lastly, I added the event to my calendar. All while walking around the aisles of Lowes!

So now, here I sit, on Saturday night, sipping on a latte at Barnes and Noble (grandparents really are grand!) and writing my blog on the Notes feature on my iPhone, and I am amazed at how much I used my phone in just two days, especially for someone who never really wanted one until my hubby suggested I get one. And so I have to ask, now that I have an awesome phone and a really cool case, should I get a new purse with the perfect spot to fit this new coveted phone? (I’m only half kidding, this is important to us girls!)

I also ask you this—is this my life now, revolving around the iPhone or is it that the iPhone works perfectly in tandem with my life and so my iPhone revolves around me? I choose to go with the latter. And off I go to find more apps, take more pictures, play with more videos, read more emails and on and on and on…. Glorious!

Keepin' It Oldschool in The Newschool

2009-06-23T08:54:00.001-04:00

Quoted from: Graphic Design was here before pixels on Flickr - Photo Sharing!

Rainy Days + Tuesdays

2009-06-23T08:52:00.001-04:00

Quoted from: New Math by Craig Damrauer

I. MY. ME. MINE.

2009-06-23T07:06:00.002-04:00

I wrote what I am about to say, not you. I thought of it, and you didn't.

There is no "I" in TEAM, but last time I checked there isn't a "U" either.

MY BLOG = "I Could Do That!" + "Yeah, But You Didn't"

Mmm...Hmmmm...

There you are, on top of the world again. Your high horse is higher than Cheech & Chong™, and your afternoon post Taco Bell® lunch visit to the restroom smells better than Bath & Body Works® on a Saturday. You are amazing, you are special, you are wonderful, and whether you admit it or not, you are plagiarizing the life out of everything you see and hear on TV and on the internet.

You know it. I know it.

"I've seen the commercial that you are pitching. I've read the blog that you are writing. I've seen the pictures you are taking, and I've seen the ad you are laying out. It's all been done! Come on, show me somethin'?"

What about You?

"Me? What about me?!?"

"Ohh... well that is a different story all together. You see, I am completely original. I have originality down to a science. I am inspired only by the modestly awesome confines of my very own mind and soul. Psh, I don't even watch TV! Internet, what's that? I don't know what you're talking about! That is my idea, and I have only my (undeniably phenomenal) self to thank for it's existence, I rule! ©2009 Me."

Listen... everyone...

Muse, creative influence, ingenuity, insight...all of us need inspiration from time to time no matter how brilliant we all are (or believe we are.) Tom needed Jerry, Frodo needed Sam Wise, and Jordan needed Pippen (maybe.) We all are indebted to the endlessly available innovation and genius that we nibble on constantly in preparation for our next "big idea." And YES, while the end result may be "yours" at the end of the day the blueprints were drawn long before your mommy and your daddy... you get the idea...

All I am saying is be creative, be amazing. Just don't forget that YOU are simply the one driving the car, and not the one that built it.

- Thanks to Stacy for the Frodo and Sam wise bit, and to Full Metal Jacket for my awesome blog banner quote, word.

Blog Post By:

Brian Tipton, Art Director

brian@peak7.com

Dose

2009-06-22T10:18:00.002-04:00

So DOSE is my ode (or shameless crush) to advertising that has caught my eye.

This week, that piece is the latest viral/online video campaign for TAMPAX. It stars a pubescent 16 year-old named Zack Johnson. Zack mysteriously awakens to find the aim on his morning water-pistol is now resembling the buck shot of a sawed-off shotgun. The culprit? Zack’s “twig and berries” have been swapped out for a vagina by the magical vagina fairy-not really but we’re speculating here.

Having lost his man parts, Zack struggles socially and physically in his day to day school life. Winged by his comrade Bryan and crushing on the school hottie, Chelsea, Zack documents his encounters on twitter @zack16 and his website www.zack16.com. Through social marketing and videos, Zack analyzes the pains of having PMS, hovering over a stall to pee, cramping, sudden weight gains and mood swings. A situation, as he states “I know what it feels like to be a girl and it's rough! I think every dude should have a period just once.” After experiencing what women go through, Zack quickly apologizes for men everywhere (yes this includes excessive pee on the toilet seat). The viral videos total about 12 minutes in all, while being broken up into smaller 3 minute versions for release.

The cleverness and genius of the campaign comes when you are subtlety given the campaigns promoter and creator Tampax during the last 2 minutes of the 12 minute video run. After realizing he is having a period, Zack strikes a chord with neanderthal ingenuity and creates a “man pad” out of wadded up toilet paper, which of course, doesn’t work. He then sneaks into the girls locker room to grab a tampon from the Tampax labeled vending machine. Upon which, he returns to class right as rain, ready for next month. No Tampax sign off, no jingle, no website push, just that one hidden clue 2 minutes back.

Upon initial reaction, I had a hard time connecting the campaign to women and the targeted demographic. How could this 16-year old kid reach women across the nation and say after one day of experiencing what they have for the majority of their lives, he knows exactly how they feel? But I realized it’s not the age or demographic that is important here, but rather the message. What if every guy, just for one day, did go through a period and pms? Would we react differently to situations just as Zack? Will this campaign connect more to men and allow men, in turn, to connect to what the women in their lives are going through? This campaign successfully bridges the “you’ll never understand” gap between men and women and for that, I think it’s genius and women will respond to it favorably.

Work by Leo Burnett/Chi-Town.

zack16.com
twitter.com/zack16

Blog Post By:
Josh Munsee, Creative Director
josh@peak7.com

When I first started here...

2009-06-15T12:05:00.000-04:00

When I first started here, which wasn't that long ago anyways, Brian took it upon himself to school me in the ways of graphic design.
The little short cuts and tricks that you pick up after years and years of practice and creative thinking. He said something to the extent of "the eagerness to learn would be more valuable than those who already have the knowledge and have become complacent".

And I wondered, "how could you become complacent if this is your passion?". There are many reason but we shouldn't forget that our career choices are more than just the day in and day out money maker.
It's what we loved to do, applied to the real world. When you get up in the morning, you should feel as if your work is fulfilling.

As an intern, I feel like a sponge. Ready to soak up anything important Peak Seven is ready to teach me and I know that if i stay eager to learn in this field, I will be just fine. You can stick your talents to a cause, a product, a movement, a group. Pretty much anything you feel strongly about would bring about your best work.

Blogsome!

2009-06-11T12:32:00.009-04:00

Quoted from: Savage Chickens - Cartoons on Sticky Notes by Doug Savage

That's Smart

2009-06-10T10:50:00.009-04:00

We've all been told that we shouldn't judge a book by its cover. But, I have to be honest, I just can't help it sometimes. As a designer, I just really appreciate good design. And when combined with good advertising, there's just no getting past it.

One day during lunch, I was at Target shopping in the snack aisle and saw something called Smartfood, but it looked entirely different from the Smartfood we all know, with the white cheese popcorn in the black and yellow bag. Even the logo looked different.

So, why did these catch my eye?

1. My brand recognition was all mixed up. It was intriguing. I knew what Smartfood was and what it was supposed to look like, but this was something different. What was this new product?

2. The packaging, the look. It was clean and simple with alot of white space, yet fun and hip. The logo was made a little more modern with the use of two different fonts and the curves on the f and d and the addition of the leaf next to the d. And the splash of color at the top in a wave pattern with the ampersands repeated lightly in the background gave it just enough pop (no pun intended).

3. They were on sale. Obviously, this is one element of advertising that is a no brainer. New product + Sale = Buy it and Try it.

So, did I buy it? Yes. Did I like it? Yes. They are really good! So, bottom line—both design and advertising principles were at work here and I fell for it hook, line and sinker, but I got a good, tasty new snack in return. And I wasn't the only one—at least two other peak seven employees couldn't help themselves either! Darn good advertising.

Oh, and for something fun, check out frito lays healthy snacks website onlyinawomansworld.com. It has some cute things for just us girls.
This is my "Be One of the Girls" Avator I created on the site!

Blog Post By:
Stacy Mathrani, Art Director
stacy@peak7.com
_________________________

Flashlight Into The Sun

2009-06-09T10:49:00.005-04:00

It seems comical to me that so many people out there are skewing the importance of updating their status on TWITTER or a profile on FACEBOOK or gettin' nutty with the new layout options on MYSPACE (which are pretty cool by the way.)

WHY? Why is this crap so freakin' "important" to what we do? What does it matter to the everyday person?

These people, better yet "we" have these huge delusions of grandeur. That, that one tweet or blog post (like that drunken 4AM scratch-off purchase at 7-Eleven® with a hot dog and all the free nacho cheese you can fit on your shirt, arm, and whatever else is around you at the time) is going to set us free. Free from the shackles of everyday life and onward and upward to the ridiculously high paying jobs we've all dreamed of for some agency in NEW YORK or MIAMI or... BUENOS... wherever... Where we do nothing but sit on our throne all-day whilst Hooters® girls fan us as we dictate our tweets, blogs, and priceless thoughts to a sexy librarian in a tight white button down shirt, little black barely there skirt, and seductively black glasses.

And all the people of the world will rejoice and bow down in amazement at "the one" the one with all the answers and enough FOLLOWERS and FRIENDS to spread the gospel of his (or her) twitter page to the unassuming masses, not yet ready for such a bright light to shine down upon them.

UGHHHHHHHH. ::deep breath::

Alright...Maybe I'm being a bit salty and cynical because I'm still a little behind all this new technology and still don't completely understand its application in the REAL WORLD. Or even still how Oprah Winfrey has over 1,000,000 people checking in on what she is doing at that particular moment, or why ANYONE cares about what Ashton Kutcher is thinking...

...UHHHHHH...

But, maybe that's the point. It's about building something. Not just adding something to the social network, but taking something away. Something of value. Not just commenting or following, but actually contributing. Not setting out to conquer the world, but knowing that with a few baby steps you might actually get somewhere, or meet someone that will progress you or your business in whatever it is that you do.

Take our friend Oprah as mentioned above... She updates her fans on what's going to be on her show, what's going to be in her magazine, what books she is reading for her book club, these people are informed, they are up-to-date! And they eat it up! WHY? Because THEY DO CARE about what Oprah is doing!

(CUH-CHING!!!)

THAT, my friends and followers (mom, dad, and my girlfriend) is something we can't overlook, THAT IS AMAZING! THAT IS POWERFUL!

So when you take a step back from all the madness, from all the insanity that is social networking and social MARKETING. You realize that it is just one big tasty irresistible pie (not a super-mega cheesy hotdog at 4AM) and everyone out there (if interested) should have themselves a gigantic piece. Everyone should plug themselves in and see what's goin' on... EXPLORE THE POSSIBILITIES, EXPAND YOUR HORIZONS, GET YOURSELF OUT THERE!

(Just don't follow Ashton Kutcher...please...for me...)

Blog Post By:
Brian Tipton, Art Director
brian@peak7.com
_________________________

Nobody Moves

2009-06-08T10:10:00.006-04:00

Hello World,

So this summer I'm interning at Peak 7 in their graphic design department. Among the hundreds and hundreds applicants that inquired, they chose me. Not because of my super graphic design skills or my dashing good looks. But because my last name is lotion, according to them at least.

Since I've started here, I've learned that college doesn't do much to prepare you for the real world of advertising and graphic design. They didn't teach me about bleeds and photoshopping techniques. I know what you're thinking, he's probably one of those lazy kids in class. WRONG. I was the class starter, always striving to be on top. I'm pretty lucky that the peak seven staff has been pretty helpful in, let's say, guiding me towards the proper way to do this. Brian and Stacy make sure I'm in the know with all the graphic design stuff.

Both of which have their own blogs, but this is me time. Luis takes care of web design stuff that I'm completely oblivious in. Josh talks advertising all day. And I'm not going too in depth about the rest of the staff cause we've got blogs on here.

Anyways, I'll keep this one short cause I'm sure there's some over grunt work I should be doing. Be well and check back often. Peace.

Blog Post By:
Danny Lotion, Intern
dannylotion@peak7.com
_________________________

What is Social Marketing and Why Is It Such a Big Deal?

2009-06-05T12:13:00.003-04:00

Where do we start? Let's start with Social Marketing in general, and where this whole journey started for me.

When I was in college, I remember hearing that Facebook was THE in thing. I knew Facebook was cool, but what I didn’t know or understand was HOW it was going to be useful in the workplace … who’s going to post info at the job, what are you going to talk about, who will be your friends? Now that I am in that workplace and facing those questions, I knew I couldn't just dive face first into this world. I needed to get some of my questions answered so I could begin to understand just what the purpose was for Social Marketing.

So, I went to Wikipedia to see what they had to say. They described Social Marketing as "the systematic application of marketing along with the concepts and techniques to achieve specific behavioral goals for a social good." Ok, so now we’ve got a definition … now what?

Next is looking at the pieces that make up this puzzle of Social Marketing—Social Media and Social Networks. Let's start with understanding what Social Media is so that we can identify how we will be using these elements to market ourselves. Check out this YouTube Video by commoncraft.com. This is a great representation of Social Media today.

And lastly, it's important to understand Social Networks and which networks we may find value in. There are so many avenues to explore, but I found a useful site called SocialList.net to help in my quest. This is a site that gives you a running list of all the different social networks that are out there, some you’ve heard of and are very main stream, however, some you may not have ever noticed and some offer that much needed nitch that may be of use for your particular business/service.

So, now that we know a little more about Social Marketing and the elements that make it up, we can begin to make use of them and dive into this new world a little more prepared.

Blog Post By:
Meghan Harrison, Social Media Strategist
meghan@peak7.com
_________________________

VOCALIZE

2009-06-01T16:44:00.003-04:00

Is This Thing On? Embracing a New Advertising Language.

David Ogilvy once said: “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.”

Make no mistake about it, the language in which consumers are speaking has changed rapidly and it’s changing even more rapidly each and every day. Brands are engaged in immersive conversations where the microphone and audience are always on. As advertisers, it is our job to identify these conversations and insert the brands we represent into the mainstream conversation.

However, the art of storytelling is no longer a one-way conversation. Audiences are no longer tied to tv sets sitting at the mercy of the advertiser and tv station. They are talking their own language using Blogger, Twitter and Facebook. They join their online friends to share news, gossip, opinions, recommendations and the latest spoof of the Heineken Beer Closet ad.

With such a dynamic and diverse advertising platform, advertisers need to create campaigns and concepts that have a strong talkability factor. Talkability is a savvy brand message that is strategically delivered in a way where consumers are engaged in active conversations opening up brand participation. This is a new advertising language that requires branding strategies to incorporate user-generated or community elements. It is creating content that will encourage people to become engaged, spread the brand word, draw in millions of players and take on a life of its own. It’s a state of constant communication. A model that requests advertisers to be flexible and agile enough to continuously adapt to the world of the consumer. Though this type of advertising seems incontrollable, embracing this new advertising language requires advertisers who aren’t afraid to start and spark the conversation.

Is your agency or brand leading the conversation? Join the discussion, throw us a comment or email us your thoughts or questions-we’d love to start a conversation with you.

My photo-tv being smashed:

Blog Post By:
Josh Munsee, Creative Director
josh@peak7.com
_________________________

Local News Channel Hacked by Ad Agency

2009-04-28T11:01:00.003-04:00

Ad agency hacks into live news broadcast, exposing the world to Current TV.

Peak Seven Update - Good things happening in a changing economy.

2009-03-23T15:27:00.008-04:00

Peak Seven Among Those Invited to SSE Media Event 03.05.2009
Peak Seven team members were among 300 local, regional and national company executives, agency representatives and media invited to witness the launch of the SSE Media Network program presented by Sunrise Sports & Entertainment (the industry's first fully integrated sports and entertainment programming medium) at a special event inside the BankAtlantic Center Chairman's Club. Continually exploring new advertising mediums for its clients, Peak believes the SSE has created a truly unique consumer portal, allowing outside brands to build on the popularity of the SSE's national client base and reach a wider demographic.

Peak Seven Reaches Social Marketing Milestone For Palm Beach International Raceway 03.01.2009
As a result of the continued strengthening of Peak Seven's social media and interactive programs, it was able to generate a milestone for one of it's clients this week. Working on a fully interactive program for Palm Beach International Raceway utilizing social media tools such as Myspace, Youtube and Twitter, Peak was able to help PBIR generate over 10,000 video views on its Youtube page in less than 3 months. As social media becomes more prevalent, Peak continues to build strong individual programs for its clients geared toward supporting all mainstream advertising efforts, ultimately delivering one impactful brand presence.

Peak Seven Ranks as One of The Top Web Developers and Advertising Agencies 2.25.2009
Websites are created for different purposes, and a web-development firm should be able to define that purpose, which in turn, clarifies a company's target audience, necessary content, objectives and budget. Every year, South Florida Business Journal receives nominations for the top website design and development companies, as well as advertising agencies, and Peak Seven is pleased to be a part of the Top 25 for 2008. Since 1999, Darren Seys, president of the full-service creative agency, has worked hard to build a reputation based on outstanding customer service and top-notch design. The agency offers design, flash, search engine marketing (SEO, SEM, PPC), e-commerce, multimedia presentations, social networking, mobile and viral marketing services.

Total eMedical Retains Peak Seven for Extensive Interactive Website and More 02.15.2009
Peak Seven continues to build a growing and diverse interactive roster, with the most recent addition being an online medical supplier, Total eMedical. Peak was tapped to create a full-service interactive program that includes Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay-Per-Click (PPC) management and consulting along with a new brand and website design. Peak Seven did extensive research on all online medical suppliers prior to presenting the concepts to the client to get an in-depth knowledge of the industry, products and potential end-users. The new site will launch in May, but initial results are showing that in just two weeks Peak Seven has raised Total eMedical's Pay-Per-Click conversions 300% through optimizing their Google PPC campaigns while not increasing the budget.

Peak Seven Continues Strong 2009 Awards Campaign With 9 Addys 02.23.2009
Hard work pays off. However, creativity combined with talent and a craving for success generates a new-age industry giant. South Florida's Peak Seven Advertising has started a trend of its own after taking home nine prestigious Addy Awards from the Ad Federation of Fort Lauderdale. Bringing home six golds and three silvers, Peak tied for second place for most awards of the night. Out of the 10 entries submitted, Peak Seven placed in nine, a true indication that their work is inspiring and original; a perfect potion to keep clients coming back for more. All gold awards are automatically entered into the national competition held later this year. The ADDY® Awards are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.

Peak Seven Continues Work for The Trendy Mall Promenade at Coconut Creek 02.23.2009
Experience, research and effort paid off for Peak Seven Advertising, who were granted the opportunity to be the agency of record for Coconut Creek's trendy mall, The Promenade at Coconut Creek in early October 2008. After a successful re-branding and launching program in the Fall/Winter 0f '08, The Promenade has retained the full-service agency to brand and market the retail/office/residential plaza, located at Lyons and Wiles Roads in Coconut Creek for the remainder of 2009. Peak's new account brings an estimated $1.5 million in annual billings. Peak Seven is also actively working on individual campaigns for several of the retailers in the mall.

Peak Seven Comes Away with 6 ‘Davids' at The Davey Awards 10.01.2008
Trendy and inventive Peak Seven Advertising is celebrating six silver "Creative Davids," a prestigious award honoring small firms for their creativity and achievement in the advertising industry. The annual International Davey Awards is the largest competition for smaller firms, where it is all about intelligence, out-of-the-box thinking, and exceptional execution, rather than huge budgets.

Peak Seven named “Agency” of Palm Beach International Raceway & Palm Beach Driving Club 09.10.2008
After revving up its creative engines, Peak Seven Advertising has been awarded the contract to brand and develop a full marketing and advertising campaign for Palm Beach International Raceway (formerly Moroso Motorsports Park) and the new Palm Beach Driving Club, an account valued at approximately $3.5 million per year. Peak Seven impressed executives with its innovative ideas for positioning and marketing the new Palm Beach International Raceway and Club. Until recently, Zimmerman Advertising held the account, however Peak Seven won it over, competing against several other leading agencies. This account utilizes all of the expertise of the agency's talented staff. From research and strategizing to extensive national and international media buying and, the back bone of the agency, its creative concepts and interactive capabilities. The campaign has multiple consumer touch points ranging from broadcast, outdoor and print to an extensive online presence.

Peak Seven Joins Green Coalition 07.27.2008
With so much of the world today focused on becoming eco-friendly, Darren Seys, President of Peak Seven Advertising and his team wanted to do their part as well. Recently, the South Florida based full-service design and advertising agency joined the United States Green Building Council's South Florida chapter in an effort to make green building the standard in South Florida. With a portion of the agency's client base correlated with the building industry, it's no surprise that Seys feels strongly about contributing to a thriving natural environment. The chapter's programs and activities are designed to educate, enlighten and empower the region to adopt an approach to building that is both ecologically and economically sustainable.

PEAK SEVEN MARKETS LUXURY CONDOS ON FLORIDA'S WEST COAST February 26, 2009

2009-02-26T08:20:00.000-05:00

CLEARWATER, Fla. - Despite dwindling budgets for builders and developers statewide, Clearwater's Station Square luxury condominiums is offering meaningful incentives to buyers to get back on track in the housing market. Located just 30 minutes West of Tampa Bay, Clearwater has some of the nation's most beautiful white sandy beaches and a newly renovated downtown area that will rival downtown Fort Lauderdale's famous Las Olas Riverfront area.

Peak Seven Advertising has been engaged to help market the 126-unit, amenity-rich tower from logo inception and marketing/advertising materials to signage programs. With a rooftop pool and lounge deck that overlooks redefined, Mediterranean-inspired downtown Clearwater, it's no wonder this project can't be kept a secret from buyers looking for excitement, style and convenience.

"Our agency is extremely knowledgable about real estate, however, since the fall of the market, there are less opportunities to market developments with the exciting potential Station Square has," said Darren Seys, president of Peak Seven. "When we visited the project, we knew immediately we wanted to be a part of it. Residents have it all at Station Square: amenities, entertainment, nightlife, fashion and beaches; it's such an easy choice."

The condominiums will rise along Cleveland Street and will be the first residential high-rise building dowtown, among at least four others planned for the future. Mayor Frank Hibbard said this trend of luxury hi-rise condos is part of the vision of Clearwater's new downtown, where $105 million of new capital infrastructure improvements have created a more vibrant economy drawing new businesses, residents and tourists to the area.

Amenities at Station Square are plentiful and diverse, from private parking and concierge to the entertainment room and fitness center. And for those who get that shopping itch, residents can simply visit the ground floor's urban retail shops. Featuring one and two-bedroom floorplans from 1,180 - 2,825 sq. ft. are available for early occupancy.

"It's refreshing to witness such an attractive project ready to launch," said Sonni Simon, Senior Account Strategist for Peak Seven. "Station Square is a positive sign that the housing market is changing for the better, and our campaign will give buyers the push they need to begin a new venture in their lives."

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach, Fla. The agency provides creative advertising and marketing to local, regional, national and international clients. For more information on Peak Seven, call (954) 574-0810 or visit www.PeakSeven.com.

US ADVERTISING SPENDING TRENDS

2009-02-05T08:17:00.000-05:00

By: Darren Seys, President, Peak 7 Advertising, Deerfield Beach, Florida

Gold Coast Builders Association - FOUNDATION Magazine

South Florida Has Felt The Recession More Than Anywhere In The Country Since The Fall Of The Real Estate Market. As Both An Advertising Executive And A Consumer, It Is My Responsibility To Spend Efficiently For Both My Clients And My Family.

Nowadays, Conventional Methods Of Advertising And Marketing Just Won't Do, But There Is Still A Demand, However Less Aggressive, For Housing, Automobiles And Retailers. So How Do You Conscientiously Cut Back Spending And Still Get The Same Return As In Previous Years? By Spending Smarter.

Although Statistics Show That Magazines Are Still The No. 1 Medium Of Advertising Nationally And Locally In The U.S., The Trends Have Altered Significantly In Recent Times. Overall, The U.S. Measured Media Spending Grew Just 0.2In 2007 To $149 Billion, (2008 Numbers Were Not In At The Time Of This Article) Showing The Weakest Growth Since The 2001 Recession. No Longer Do We Notice A Bulked Up Real Estate Section Splashed With Builder/Developer Advertisements In The Local Newspapers. This Is A Direct Result Of The Economy And More Specific, The Real Estate Market. For Those Builders Who Still Have A Marketing Budget To Work With, The Latest Trend Stretches The Dollar Farther Than Ever Before: The Internet.

A New Economy Brings A New Perspective To The Newspaper Industry. Newspaper Expenditures Declined 5.1In 2007 (And Continue To Decline) While Internet Advertising More Than Tripled Within The Same Time Period, According To TNS Media Intelligence.

Don't Be Na To The Growing Online Population When Thinking About Your 2009 Marketing Budget. Functional Websites Are A Must-Have, But Shouldn't Be Created, Then Forgotten About. Optimize Your Website By Using Search Engine Marketing And Pay-Per-Click Campaigns To Drive Interested Consumers To Your Site. By Now Everyone Has Heard The Popular Web Destinations; YouTube, MySpace, Facebook, Craigs List, Linkedin And Even Blogs. These Social Media Outlets Are The Newest And Most Efficient Mainstream Advertising Forces, For Social And Professional Use.

More Consumers Are Shopping Online Out Of Convenience Among Other Things, And Receive Their News And Features In The Same Way. So Take Advantage Of Technology Trends Because They Are Not Going Away. The Key Is To Stay One Step Ahead Of The Consumer. With The Changing Market, Your Advertising Spending And Marketing Plans Must Change As Well.

No One Can Deny The Interesting Economic Climate We Are All Experiencing. Keep A Positive Attitude And Stay Focused. Advertising And Marketing Is Not What It Used To Be, However, If You Seek Out Alternative Media And Explore All Options (Maximizing ROI), You Have Begun To Spend Smarter. Don't Get Too Discouraged, At Least We Are Not Shoveling Snow In Our Driveways To Leave For Work; We Still Live In Sunny Florida!

Boca Raton Magazine's Best of Boca & Beyond 2008

2008-10-21T14:26:00.004-04:00

Be There 11.06.08
Shops at Boca Center. 6-9 PM

9:00 PM - After party! The fun continues at The Opus 5 After Party, sponsored by Rapoport's Restaurant Group and Bombay Sapphire, and raffle for a free marketing campaign/full page ad in Boca Raton magazine, sponsored by Peak Seven Advertising.

Click here to buy tickets

PEAK SEVEN ADVERTISING WINS THE RACE FOR MOROSO MOTORSPORTS PARK

2008-10-17T08:09:00.000-04:00

After a speedy month of revving up its creative engines, Peak Seven Advertising has been awarded the contract to brand and develop a full marketing and advertising campaign for Palm Beach International Raceway (formally Moroso Motorsports Park) and the new Palm Beach Driving Club, valued at approximately $2.5 million.

Peak Seven impressed executives with its innovative ideas of positioning and marketing the new Palm Beach International Raceway and Club. Until recently, Zimmerman Advertising held the account, however Peak Seven won it over, competing against several other leading agencies. The scope of services range from a print, outdoor and broadcast campaign to the daily needs for more than 900 events held at the three Palm Beach International Raceway tracks annually.

'We worked hard for this account and I cannot be more proud of my team,' says Darren Seys, President of Peak Seven. 'I am a huge racing fan, dating back to my marketing days with NASCAR, which will ultimately help in generating effective campaigns for Palm Beach International Raceway and PBDC, and by understanding the needs of the demographics.'

Palm Beach International Raceway is located on 212 acres in NW Palm Beach County. The facility boasts a 2.25-mile, 11-turn road course, an NHRA specified ¼-mile, state-of-the-art concrete drag raceway, 9/10 mile Kart Track, RallyCross, Drifting and Pocket Bike facilities. It also has all-new, permanent restrooms, concession stands, souvenir Pit Shop, fuel island, on-site Kart Storage, Service and Sales as well as private coaching, aluminum grandstands, on-site Road Racing School, and a 200' x 300' asphalt skid pad. In addition to the motorsports events, the park is also used for parties, defensive driving schools, festivals, corporate ride and drives, concerts and racing schools.

Peak Seven will also be marketing the elite Palm Beach Driving Club, a 212-acre playground for performance driving. The Club is a members-only establishment for those exceptional individuals who share the passion of world-class racing in their own luxury sports cars.

Visit www.racepbir.com and www.racepbdc.com for more information.

PEAK SEVEN WINS SIX 'DAVIDS' AT THE DAVEY AWARDS BY INTERNATIONAL ACADEMY OF VISUAL ARTS

2008-10-01T08:18:00.000-04:00

DEERFIELD BEACH, Fla. - Trendy and inventive Peak Seven Advertising is celebrating six silver "Creative Davids," a prestigious award honoring small firms for their creativity and achievement in the advertising industry. The Annual International Davey Awards is the largest competition for smaller firms, where it is all about intelligence, out-of-the-box thinking, and exceptional execution, rather than huge budgets.

The competition is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only group consisting of top-tier professionals from the "Who's Who" of acclaimed media, advertising, and marketing firms.

Peak Seven is a young, hip, full-service marketing agency in Deerfield Beach, Forida offering award-winning designs in print, web and collateral-based material. The firm recently got word of its six silver Davids in various categories: Ironleaf Logo Design; Land Company of Osceola County (Destiny), Diamond Falls Estates and GA Telesis Brochures; and Hollabrook Farm and VITA Luxury Websites.

"It is important that we continually enter into an acclaimed competition such as the Daveys, as a way to gain international exposure among our peers and potential clients," says Darren Seys, President of Peak Seven. "We are a firm constantly evolving with the times, and the awards really dictate our forward-thinking designs."

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach, Fla. The agency provides marketing to local, regional, national and international clients. For more information on Peak Seven, call (954) 574-0810 or visit www.Peak7.com.

PEAK SEVEN HAS THE MIDAS TOUCH: THREE GOLD WINS AT PRISM 2008

2008-08-30T11:16:00.000-04:00

Peak Seven Created. Peak Seven Submitted. Peak Seven Conquered.
Three Gold GCBA Prism Awards made its way into the hands of Peak Seven President Darren Seys at the Moulin Rouge themed gala on August 23rd.

The PRISM 2008 awards, hosted by the Gold Coast Builder’s Association, were presented to builders, developers, architects, planners, interior designers, sales and others who have demonstrated building and design excellence.

Peak Seven won the Gold, the top honor, in three of the four entries submitted: Non-Traditional Advertising for a 30-second movie spot for national builder K. Hovnanian Homes; Billboard Signage for K.Hovnanian Homes’ Palm Beach Plantation community; and Brochure for custom, hand-painted tile manufacturer Mizner Industries.

“We are always pleased to receive recognition for our accomplishments in design,” said Seys proudly. “It validates our talent and sets our sights on the next potential award-winning project for our clients.”

Winners like Peak Seven, were selected among the categories entered by a panel of industry experts and honored during the gala at the Kravis Center in West Palm Beach. Categories ranged from Marketing and Advertising to Commercial and Individual Achievements.

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The full-service agency provides marketing to local, regional, national and international clients. For more information on Peak Seven, call (954) 574-0810 or visit www.PeakSeven.com.

Tropical Nights Martini Party sponsored by Peak Seven Advertising! (Benefiting the March of Dimes)

2008-08-08T12:15:00.003-04:00

Tropical Nights Martini Party!

For more info Click Here.

(Benefiting the March of Dimes)

Monday, August 25

6:00pm – 7:30pm

Imagine a place where tropical breezes blow, palm trees sway and the drinks are overflowing. Now put yourself there! It’s the end of the lazy days of summer in South Florida and we’re ready to party!

Please join us at Bova Ristorante, in your favorite tropical style attire as we learn to create the perfect “Bovatini”. Expect decadent drinks, delicious appetizers and prize drawingsdrawings with proceeds benefi ting the March of Dimes. In addition, Bova will be donating 20% of guests checks who choose to dine at Bova that night to the March of Dimes.

The Tropical Nights Martini Party is sponsored by Peak Seven Advertising and Bova Ristorante. Tickets are $20 in advance and $25 at the door. For advance ticket information contact Nicole Hider at 561.276.2001 or nhider@marchofdimes.com. The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a campaign to address the increasing rate of premature birth. For more information, visit the March of Dimes Web site at marchofdimes.com or its Spanish language Web site at nacersano.org.

PEAK SEVEN MARKETS NORTH BROWARD'S MOST ANTICIPATED SHOPPING and DINING EXPERIENCE

2008-08-05T08:15:00.000-04:00

Experience, research and effort proved successful for Peak Seven Advertising, who was granted the opportunity to be the agency of record for Coconut Creek's newest, multi-use project The Promenade at Coconut Creek. The full-service agency was retained to brand and market the retail/office/residential plaza, located at Lyons and Wiles Roads in Coconut Creek, just south of the Sawgrass Expressway.

With grand openings on the weekends of November 1st and November 15th, the 23-acre development required a full marketing and branding campaign, including print, broadcast and outdoor media. The agency is currently coordinating the 2009 campaign to bring all retailers together for a joint marketing push, that includes traffic builder events, coupon booklets and on-site monthly entertainment for patrons.

Owned by successful shopping centre developer, Stanbery Development based out of Columbus, OH, The Promenade will bring together approximately 50 national and local retailers, surrounded by beautifully landscaped grounds, offering patrons a quaint gathering place for delectable cuisine and upscale shopping. The 247,000-sq. ft. outdoor mall also offers office space, and is one of the first major developments in the southeast U.S. to become LEED certified, meeting high standards for green design.

Peak Seven was among several other agencies bidding for the account, and won the opportunity due to its preparedness and experience that captivated and impressed Stanbery executives.

'Working with Peak Seven was fantastic,' said James Westfall, Asset Manager for Stanbery Development. 'They are creative, energetic, and clearly have a passion for their work, and for The Promenade at Coconut Creek.'

The company is no stranger to marketing a large, upscale retail development. The Shops at Boca Center, managed by CB Richard Ellis who also manages The Promenade, is a long-term loyal client and has had great success with the agency.

'Since first working with Peak Seven two and half years ago, their organization has helped to take Boca Center from a very outdated and mundane advertising campaign to one of the most clever and colorful campaigns with the simple introduction of Miss Lilly, our fashion diva frog mascot,' said Candace Goldstein, marketing director of The Shops of Boca Center. 'Miss Lilly combined with Peak Seven's fabulous efforts are quite the show stopper all over Boca Raton.'

'We were confident during our presentation due to our knowledge of the market and previous success with retail centers,' said Darren Seys, president of Peak Seven. 'Regardless of any outcome, our creativity, work ethics and professionalism do not go unnoticed.'

The Promenade at Coconut Creek boasts national retailers such as Chico's, New York and Company, Talbots, White House Black Market, Starbucks, Ann Taylor Loft, Banana Republic and DSW Shoes. Fresh new names are opening up as well, including eight restaurants ranging from Italian to Japanese cuisine.

The grand opening festivities will include great food, live music, performances, prizes and will surely be a fun time for the whole family.

Stanbery Development is a real estate development company whose principals possess over 50 years of collective commercial experiences. Stanbery is driven to provide a value to its partner investors and tenants through excellent development opportunities.

Retail and office space are still available. Contact Kathy Sawin at ksawin@stanbery.com for more information or visit ThePromenadeatCoconutCreek.com.

PEAK SEVEN – DOING ITS PART TO SUPPORT A GREEN EARTH

2008-07-27T11:17:00.000-04:00

With so much of the world today focused on becoming eco-friendly, President Darren Seys of Peak Seven Advertising and his team wanted to do their part as well.

Recently, the South Florida based full-service design and advertising agency joined the United States Green Building Council’s South Florida chapter in an effort to make green building the standard in South Florida.

With a portion of the agency’s client base correlated with the building industry, it’s no surprise that Seys feels strongly about contributing to a thriving natural environment.

The chapter’s programs and activities are designed to educate, enlighten and empower the region to adopt an approach to building that is both ecologically and economically sustainable.

“I want to be sure the planet is taken care of for my children and future generations, and I will continue to sponsor organizations and programs that have the planet’s best interest in mind,” said Seys.

Not only is Peak Seven a member of the council, the firm has recently joined The Designer’s Accord, a coalition of designers, educators, researchers, engineers, business consultants, and corporations, who are working together to create positive environmental and social impact. The association creates a knowledge-sharing network throughout the global creative community to share best practices and help accelerate adoption of sustainability principles.

Peak Seven follows an internal green policy as well.

“We have designated recycle bins for paper, aluminum and glass that are collected weekly from our office,” said Seys proudly. “In our industry, we can’t avoid using those materials, but we sure can be proactive in giving them another lifecycle.”

One of Peak Seven’s more recent clients marks the beginning of a new green era. Destiny is a 42,000-acre Planned Environmental Development in central Florida, labeled America’s first eco-sustainable city and the premier “Green” community in the country. To learn more, visit www.DestinyFlorida.com.

“Green is no longer a trend,” Seys said. “It’s a lifestyle – and we are headed in the right direction to make a better world for generations to come.”

AND THE AWARD GOES TO…PEAK SEVEN ADVERTISING

2008-05-21T12:16:00.000-04:00

DEERFIELD BEACH, Fla. – Award-winning advertising agency, Peak Seven, is proud to announce its recent 2008 Summit Creative Award wins. The two silver awards will bring the grand total to 40 in the last two years the agency has been entering into local, national and international competitions.
The Summit Creative Awards is an annual creative competition that grants awards for excellence in creativity and effectiveness of advertising content, while recognizing and celebrating the creative accomplishments of small to medium-sized advertising agencies with annual billings less than $30 million.
“Peak Seven will always attempt to enter into these types of competitions for many reasons,” said Darren Seys, President of Peak Seven Advertising. “It is important to my company to attain international recognition for our creative design, hard work and innovative campaigns, all the while attracting new clients and rewarding the creative team.”
Peak Seven was honored in the Consumer Capabilities/Image Brochure category for its client of more than five years, P&H Interiors, an established interior design firm. “From the start, we knew this brochure had to be spectacular, in its high-end quality and concept,” said Seys, who served as creative director on the brochure. “P&H Owner and Interior Designer Susan Connor has only one chance to make a lasting impression, and we assisted in accomplishing that goal.”
The second win was given in the Consumer Product/Services Brochure category for custom hand-painted tile manufacturer, Mizner Industries. Owner and skilled artisan, Brenda Jean Lusher, acquired Peak Seven for its talent to create her company’s marketing brochure as unique as her product.
“Creativity and talent was never lacking throughout the 3-month project,” boasted Lusher. “Peak was more detail-oriented than I was, and designed a phenomenal piece that will remain on coffee tables for years to come.”
“It’s a rewarding feeling to be recognized for the designs we create and the results we deliver for our clients,” said Seys. “One thing I know is certain, no matter how much Peak Seven grows, we will always commit to staying one step above our competitors:
in creativity, customer service and talent.”
SCA judging is based on the agency’s innovative and creative concepts, strong executions, and the ability to communicate and persuade.
Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The full-service agency provides marketing to local, regional, national and international clients. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

PEAK SEVEN WALKS FOR MARCH OF DIMES HELPING BABIES SURVIVE

2008-04-26T12:16:00.000-04:00

BOCA RATON, Fla. – During the early morning hours of Saturday, April 26th, thousands of individuals met at Florida Atlantic University in Boca Raton to participate in the annual March of Dimes March for Babies 5K walk.
Peak Seven Advertising, who participated in the charity walk, was among the many teams formed to assist in the mission to help every baby be born healthy. The Peak Seven Strollers (pun intended) raised more than $1,000 for this worthy charity, and above all else, succeeded in bringing the March of Dimes one step closer to its goal.
“As a parent, the only thing you care about is that your baby is welcomed into the world healthy,” said Darren Seys, president of Peak Seven, who is expecting his second child this fall. “My wife and I are extremely fortunate to have been blessed with a healthy boy, and feel directly connected to making an impact through my company to support the program.”
The charitable event has resulted in the protection of babies for more than 70 years. The support gained over the years has stopped polio, increased the survival rate of babies due to surfactant therapy, founded NICU Family Support, and created mobile units for vital prenatal care to pregnant women who otherwise don’t have access. Millions of babies have been saved from death or disability thanks to the advances made by scientists and people who selflessly fundraise and partake in charity.
“My team was excited for the opportunity to unite for a weekend charity walk on behalf of their company,” said Seys. “I feel honored to walk beside them, and together we are making a difference for a healthy life.”
This year, Peak Seven plans to continue its contribution in many more charitable events, which include the Multiple Sclerosis and the American Heart Association walks.
“When you give back, you get more.”
The March of Dimes is the leading non-profit organization for pregnancy and baby health, dedicated to improving the health of babies by preventing birth defects, premature births and infant mortalities. For more information visit www.marchofdimes.org.
Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The agency provides marketing to local, regional, national and international clients, specializing in builders, developers, industry suppliers and retail. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

PEAK SEVEN GETS CREATIVE WITH NEW DIRECTOR

2008-04-14T12:17:00.000-04:00

DEERFIELD BEACH, Fla. – Fresh, innovative ideas are always in high demand for the advertising world. Even more sought after than the idea, is the creative mind behind it. Peak Seven Advertising felt there was only one individual to fill the position of its energized, motivated, edgy creative director…and the search is over.
The growing agency recently added Josh Munsee to its roster of superstars. Graduating from Florida State University in Mass Media Communications, Josh worked as Creative Director for an agency in Tallahassee for three years. Accomplishing what most creative directors wish to do in a career, Josh was the creative force behind 19 award-winning multi-media campaigns, focusing on brand revitalization and multi-dimensional ideas.
Josh’s most recent award, the 2008 National Addy, was for interactive web design. Darren Seys, President of Peak Seven, has lots of plans for Josh’s new role as Creative Director. “We intend to take Peak Seven to the next level, with the talent and motivation that Josh possesses,” said Seys. “He reminds me of myself: excited to grow creatively personally and professionally, and motivated to succeed, and I am happy that he has made the decision to join the team.”
Josh relies on his unique creative vision and strategic method to successfully unite great designs with powerful results. “I begin with a dynamic idea and move backwards, integrating that idea from brand conception to collateral material to print and broadcast media,” said Josh. “Advertising is not a job for me, it’s an exciting hobby. I enjoy reading up on top industry news, as it motivates me to challenge myself to come up with innovative ways to impact the masses with my client’s brand.”
Market research has become a prerequisite in driving and implementing a successful campaign for Peak Seven’s clients. “All you need is the right formula to be triumphant,” said Seys, “and Peak Seven has that perfect combination of talent, perseverance and commitment to compete with any agency.”
Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The agency provides marketing to local, regional, national and international clients. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

JRS SUPERSTAR MARKETS TO CONSUMERS WITH LAUNCH OF NEW SITE

2008-04-01T09:51:00.001-04:00

DEERFIELD BEACH, Fla. – Superstar Stylists Janine and Adam Shuman have done it all: talk shows, TV hosting, hair seminars, styling tools, product launches, and the like. The passionate duo is already notorious in the beauty industry, by way of clientele and distributors throughout the country. And although the company is popular among the industry professionals, consumers have not been directly targeted, until now.
Peak Seven Adverting, the agency contracted to market and create the JRS brand, has helped this vision come to life. The new and innovative Web site, revamped from a simple, commerce-based design, is not only sophisticated, it now serves as the focal lifeline for the JRS brand. Designed and created by Peak Seven’s top Web developer, the site has been set up for complete Search Engine Marketing, or SEM, to better direct interested Internet users to the JRS site.

“I am truly proud of this project,” said Luis Salinas, web developer for Peak Seven. “It’s clean and elegant; however it still captures the eccentric personalities that represent Janine and Adam. Funky flash animation and e-commerce combined with useful content make this site fun, yet functional.”

Peak Seven’s duty was to effectively translate the existing Web site, in which many supporters were accustomed, to a polished, user-friendly version. “We managed to establish a brand, which included multiple product launches and in the process, expanded JRS to attract the beauty enthusiast,” said Darren Seys, president of Peak Seven. “JRS has given this agency the opportunity to continue to expand its services to the retail market. We are formulating an effective SEM program, which will drive thousands of potential consumers to the site.”

“Mission accomplished,” said Adam Shuman of JRS Superstar, and creator of the HAI and CHI hair styling tools. “It has been so refreshing to work with Peak Seven, they know exactly what we need to make JRS a great success, and having them take the reins on every task reinforces that we have made a smart decision in hiring them.”

Future plans for JRS include tradeshows, high fashion photo shoots and competitive advertising in industry and beauty publications. For detailed information on JRS Superstar and its products, visit the critically acclaimed Web site at www.jrssuperstar.com.

Give Peak Seven a call for a consultation on your next project. Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides marketing to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

MATZOBALL®, NATION’S #1 HOLIDAY PARTY, CONTRACTS PEAK SEVEN TO DEVELOP AND BRAND INTERACTIVE WEB SITE

2008-03-15T09:52:00.000-04:00

DEERFIELD BEACH, Fla. – Being Jewish is no longer a prerequisite to attend what USA Today coins “The Nation’s #1 Holiday Party.” If you are between the age of 21-49, and looking to meet, date, network, nosh, drink or dance, Matzo Ball® is where you belong this Christmas Eve.

The soirée, sponsored by the Society of Young Jewish Professionals, is in its 21st year of bringing thousands of like-minded singles together in several major cities throughout the United States. For more than 20 years, founder Andy Rudnick has been coordinating this renowned event, which originated in his hometown of Boston.
Peak Seven has been contracted to brand and develop the new interactive Web site, which includes social updates, event information, sponsorship opportunities, cross promotions with dating services and travel firms, and e-commerce, all designed to grow the brand of this national event recognized by all singles. The site also includes viral marketing, including blogs, MySpace, YouTube and Facebook. The mission is to introduce Matzoball® to every major city. Rudnick hopes to expand the event to 20 cities this year alone.

Last year, Matzo Ball® was celebrated in Miami, Boca Raton, New York, Boston, Washington D.C. and Chicago, where men and women capitalized on networking opportunities, long lasting friendships and romantic relationships. The event has been the foundation of more than 1,000 marriages, and thousands of friendships.
SYJP, founded in 1987, began when he longed to bring Jewish people together in one place, with the underlying task of finding “A Nice Jewish Girl” along the way (a phrase us Jewish folks know all too well, commonly voiced by mom). Since then, the organization has exploded into new dimensions for hopeful singles, all while uniting the Jewish community.

Trendy venues, usually a notorious club, are chosen to lend the perfect atmosphere and a spacious dance floor to guests of Matzo Ball®. The main event not only provides hip music, appetizing fare and decadent drinks, it also offers grand prizes to those who fill out an online contact form. “By creating an innovative content management Web site, the event database will grow, and new marketing tactics will be established to spread pertinent information about SYJP,” said Darren Seys, president of Peak Seven. “Matzo Ball® is a pleasure to market and develop, and we are implementing many interesting strategies that will make this site a one-stop venue for the single professional.”

“Peak Seven has been very instrumental in generating not only an effective web presence, but also in defining our brand strategy for the future,” said Rachel Brooke, Marketing Director of Matzo Ball®.

Contact Peak Seven for your new project. Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides marketing to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

PEAK SEVEN WINS FOUR ADDY 2008 AWARDS

2008-03-06T15:25:00.002-05:00

FORT LAUDERDALE, Fla. – Another four awards, another year of bragging rights. Peak Seven Advertising has proven time and time again that its creative talents go far beyond that of a boutique agency.

The Addy Awards allow for advertising agencies to showcase its creativity and compete on a local, regional and national level. The American Advertising Federation (AAF) is a national organization with a presence in Washington that represents over 50,000 advertising professionals to promote and defend advertising interests, while protecting the ability to conduct business. AAF also makes education, scholarships, and diversity a priority in the industry.

Peak Seven, a full-service creative agency in Deerfield Beach, brought home one gold and three silver Addy’s from the February 22nd event held by the Greater Fort Lauderdale chapter. Among the silver awards are: The Pugliese Company brochure, VITA brochure and Automated Self Storage Systems custom illustrated logo design. The deserving gold award represented the brochure for P&H Interiors, a local interior design firm, and will be automatically entered into the national Addy Awards.

“We work very hard to produce outstanding materials for our valued clients, and it is always a great feeling when our dedication gets recognized,” said Darren Seys, Creative Director/President of Peak Seven. “Peak Seven makes a conscious effort to submit our proud designs to awards shows, only proving that our boutique agency can offer big results for clients, while adding to our reputation as a success-driven firm.”

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides advertising to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

PEAK SEVEN BRANDS AND MARKETS “AMERICA’S FIRST ECO-SUSTAINABLE CITY”

2008-03-01T12:18:00.000-05:00

DEERFIELD BEACH, Fla. – Land is our Past, our Present and our Future – the official motto of Destiny, America’s first eco-sustainable city, located in Central Florida. And, with America’s growing eco-friendly initiatives, expect many more cities to follow this model.
Destiny is the vision of South Florida commercial and residential real estate developer Anthony V. Pugliese, III, who founded The Pugliese Company, one of Peak Seven Advertising’s veteran clients.
Pugliese contracted Peak Seven, a full-service advertising agency, to brand and market Destiny through an extensive online presence including viral marketing, corporate branding package and promotional collateral, including a series of brochures.
Reaching across 41,300 acres of land, Destiny is 25 percent larger than the city of Miami. This self-contained Green Planned Environmental Development is designed to ensure environmental, social and economic sustainability for its residents. Destiny is located in Southeast Osceola County in Central Florida—less than two hours from several major cities including Orlando, Tampa, Vero Beach and West Palm Beach and Miami.
Anthony V. Pugliese, III, and Fred DeLuca, founder of Subway Restaurants, teamed up to purchase the Destiny property in 2005. Randy Johnson, former chairman of the Growth Management Committee in the Florida House of Representatives and co-author of the landmark Growth Management Act of 2005, serves as the Chief Operating Officer.
“Destiny's vision is becoming the first eco-sustainable city in America, offering residents a superior community centered around old-world values that leverage state-of-the-art technology to preserve and protect the land and natural habitats,” said Pugliese. Destiny is the largest land deal in Florida since Walt Disney purchased 27,000 acres in the early 1960s.
Peak Seven is no stranger to the Green way of life, servicing many other environmentally aware clients. As a member of the Florida Green Building Coalition, the company believes in helping Florida become a thriving natural environment for generations to come, through ecological and economical building.
“When Anthony approached me with the opportunity to market Destiny, I was energized,” said Darren Seys, president of Peak Seven. “We are looking at the bigger picture. Growing up on a farm, not only do I strongly believe in preserving the environment, but also wanted to play a significant role in creating a Green awareness campaign to those who require more education on the subject.”
Destiny, once developed, will be home to dozens of Green Technology Companies providing “Green-collar jobs,” universities and hospitals supporting and serving a thriving residential community. In addition, to reinforce its commitment to the environment and to preserve the rural and agricultural heritage of Central Florida, Destiny plans to preserve close to 60 percent of the land as open space, and strive for carbon neutrality and net water use.
“Destiny is what can happen when you stop talking about protecting the environment, and start taking action,” said Seys.
Peak Seven is currently working on Phase 1 of the project in time for Governor Crist’s 2008 Climate Change Summit, which focuses to transform the state’s energy marketplace to enhance fuel diversity, lessen dependence on foreign sources of oil and reduce greenhouse gas emissions. The summit will bring together industry leaders including Governor of California Arnold Schwarzenegger and Former British Prime Minister Tony Blair, policy makers, academics, scientists, environmentalists and the business community to explore opportunities for expanding Florida’s renewable and alternative energy marketplace and greening the business community.
Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The full-service agency provides marketing to local, regional, national and international clients. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

PEAK SEVEN RANKS AS ONE OF TOP WEB DEVELOPERS

2008-02-28T17:46:00.000-05:00

DEERFIELD BEACH, Fla. – For most business owners, an operational Web site is now a necessity. In this technologically advanced world we live in, one of the most productive source for promoting a company is through the World Wide Web.

Web sites are created for different purposes, and a web-development firm should be able to define that purpose, which in turn, clarifies a company’s target audience, necessary content, objectives and budget.

Every year, South Florida Business Journal receives nominations for the top Web site design and development companies, and Peak Seven is pleased to be a part of the Top 25 for 2008. Since 1999, Darren Seys, president of the full-service creative agency, has worked hard to build a reputation based on outstanding customer service and top-notch design.

“Web development is a team effort, and it involves research, creative thinking, solid programming, and the knowledge of the client working in concert to successfully build a functioning, unique and extraordinary site,” said Seys.

Peak Seven’s web division takes pride in its one-of-a-kind creations. Prior to designing the perfect Web site for clients, the team spends many hours researching, brainstorming and outlining. “Our clients are important to us; if they are happy with the result, that will not only validate our design capabilities but will open the door to new opportunities,” explains Robert Miller, lead web developer of Peak Seven.

The boutique agency offers design, flash, search engine optimization, e-commerce, multimedia presentations, and social networking. Be sure to view the Web site portfolio online at www.PeakSeven.com.

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The agency provides advertising to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810.

PEAK SEVEN RANKS AS ONE OF THE BEST PLACES TO WORK IN SOUTH FLORIDA

2008-02-22T17:45:00.001-05:00

DEERFIELD BEACH, Fla. – Everyone has heard the saying, “Your Company is only as good as your employees.” At Peak Seven Advertising, President Darren Seys understands that his frontline staff is often the first connection to the agency’s most important clients.

Employers often forget that those employees have to actually like the company—and their job—to serve as employee ambassadors and "spread the right message" of goodwill. It is simple to get lost in the world of advertising, where clients are your best friends and deadlines are your worst enemy. It is when an employer starts to realize an increasing number of new faces that a company truly analyzes if its employee relations are up to par.

The South Florida Business Journal and Littler Mendelson hosted the 2008 Best Places To Work Award Program, which provides recognition for outstanding workplaces. The program enables companies to leverage employee feedback in a way that optimizes their business strategy. Quantum Market Research conducts proprietary surveys to participating employers, where analytical tools are used to rank the top organizations in small, medium and large companies.

Peak Seven, considered to be a small business, ranked 15th Best Place to Work, a phenomenal accomplishment that Seys plans to continue for years to come. “It is so rewarding to know that my team thinks so highly of my company and its principles,” says Darren Seys, Creative Director/President of Peak Seven. “It is extremely important to me to receive feedback from everyone in the company, as they are the heartbeat of the agency, so I can make educated decisions from policies to benefits.”

Peak Seven is not a stranger to the Best Places to Work awards. The agency took home the same award two years ago. Seys intends to keep his positive track record afloat by maintaining a work-friendly environment, and a down-to-earth, motivated team of personnel to fill it up. If you feel you have the ambition, talent and personality to be Peak Seven Superstar, contact human resources at the number below.

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides advertising to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

PEAK SEVEN LAUNCHES “MEMBERS ONLY” CAMPAIGN

2008-01-02T15:36:00.001-05:00

DEERFIELD BEACH – VITA Luxury, a membership organization that provides members with a network of distinguished accommodations and private travel facilities, has contracted Peak Seven, a full-service advertising agency, for complete company branding including logo design, print ads, brochure, web development, and other various marketing collateral.
VITA Luxury offers a luxurious yet affordable lifestyle allowing members to live, travel, celebrate, conduct business, and relax the way they desire. With premiere accommodations throughout USA, Caribbean, Mexico and Canada, and access to private jets, yachts, driven Bentleys, Ferraris, and Lamborghinis, the first impressions are endless.
Peak Seven and VITA started from the conceptual stages and have developed a recognizable brand that will only continue to expand. “It is an exciting experience to be part of the initial brainstorming efforts for a brand new company, and a unique one at that, ” said Darren Seys, Creative Director/President of Peak Seven. “It is extremely rewarding to see hours upon hours of conceptualizing transform into a growing company with many possibilities.”
“Working with an agency like Peak Seven, that is just as animated to see VITA become a success as we are, is a great feeling,” said VITA Director of Marketing, Brian Eisenberg. “The team understands our USP (Unique Selling Proposition), target market, and services, and has wholeheartedly exceeded our expectations of a typical advertising agency.”
With the help of Peak Seven’s industry experience and expertise, VITA continues to grow by increasing its membership and exotic destinations, and has already retained the agency for three other branch launches: VITA Venetia, VITA Bahamas and VITA Isola. Visit www.vitaluxury.com to learn more about VITA.
Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides marketing to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

PEAK SEVEN BRANDS AND MARKETS THE LATEST IN HAIRCARE PRODUCTS

2007-12-31T15:35:00.001-05:00

DEERFIELD BEACH, Fla. – Peak Seven Advertising, a boutique agency in Deerfield Beach, has been hired to brand JRS Superstar, a local company dedicated to developing new-age professional styling tools and hair care products that are environmentally friendly.
Peak Seven was acquired to globally brand and design a new series of packaging for JRS’s latest hair straightening irons, from The Starlet to The Supernova to The Original Superstar. Since then, JRS Superstar, founded by hair artisans Janine and Adam Shuman, has relied on Peak Seven to brand its entire product line and target consumers. Janine and Adam Shuman have worked together contributing to the success of their award-winning services and consumer products. They believe in hair care education, and continue to motivate and inspire industry professionals globally. Their innovative products, unique style and high energy have resulted in countless appearances on local and national television shows and full coverage in publications. From simple to trendy to over-the-top runway hairstyles, Janine and Adam have accomplished it all. Adam Shuman has a career that spans more than 30 years, consistently working to create trends in the beauty and fashion industries.
"We knew that the product packaging and their other hair styling tools and products would prove to be a big part of the overall marketing strategy for JRS,” said Darren Seys, Creative Director/President of Peak Seven.
“Our focus was to generate a family of package designs that exuded sophistication while being universal enough to be applied to the multiple product lines being advertised.” The agency is contracted for product and corporate identification design, print, web development, and media buying.
As a new client, the duo expresses great confidence in the agency. “Peak Seven has the creative talent and marketing experience to help bring our company to the next level,” said Janine Shuman. “Their young and energetic staff is imperative in communicating our message to the beauty industry.”
JRS Superstar prides itself on developing the best professional tools guaranteed to give you better results in less time; made with the highest quality materials. From cutting edge shears to frizz-control blowers to styling irons, JRS Superstar develops these products with industry professionals, and now, consumers, in mind. The pair is extremely dedicated to developing technologically advanced professional tools that are safe for the planet. Janine and Adam's collaboration has also resulted in an organic line of R. OWN hair care products, without water, sodium or sulfates, designed to restore, revitalize and replenish the hair and scalp for lasting results. For information on JRS Superstar and its products, visit www.jrssuperstar.com, a site created by Peak Seven.
Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides marketing to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

PEAK SEVEN CLEANS HOUSE AT THE 37TH ANNUAL CREATIVITY AWARDS

2007-12-15T17:49:00.000-05:00

DEERFIELD BEACH, Fla. – According to the Creativity Annual Awards, “Creativity Takes Courage.” Peak Seven Advertising believes in taking creative risks, and the rewards, or the “awards” are great.

Prestige is what the Deerfield Beach full-service agency thrives on, and each design submitted that is deemed recognizable allows for a brighter future for Peak Seven.

The Creativity Annual Awards, unlike newer competitions, has the tradition, respect and international reach that makes winning an award much more meaningful. A panel of advertising and design professionals volunteer their time and knowledge to provide fresh, unbiased perspectives. It is the longest running international graphic design and advertising competition, where categories range from Print to Websites to New Media.

Peak Seven proudly accepted 10 awards, including three Golds, three Silvers and four Merits, all were within brochure, website, logo and magazine ad categories. Among the Gold wins was Peak Seven’s own marketing promotion to bring in new business.

“When I received notification that our agency earned 10 awards from a renowned, international awards competition, I was beside myself,” said Darren Seys, Creative Director/President of Peak Seven. “What these awards reflect is the unconditional dedication to our clients, and the outstanding work this team has demonstrated to put Peak Seven on the map.”

The awards are based strictly on the quality of the entry – judged on concept and creativity, not the size nor reputation of the firm. Peak Seven intends to submit numerous entries in this year’s competition beginning in June, with the high, yet attainable hopes of bringing home the most prestigious honor, the Platinum Award. See below for a detailed listing of all awards won by Peak Seven.

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides advertising to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

2007 GOLD CREATIVITY 37 AWARD
Brochure | P&H Interiors

2007 GOLD CREATIVITY 37 AWARD
Logo | River Springs

2007 GOLD CREATIVITY 37 AWARD
Magazine Ad | Peak Seven Advertising “Socks”

2007 SILVER CREATIVITY 37 AWARD
Website | Library Commons

2007 SILVER CREATIVITY 37 AWARD
Brochure | Pugliese Company

2007 SILVER CREATIVITY 37 AWARD
Brochure | Saratoga Place

2007 MERIT CREATIVITY 37 AWARD
Website | Pugliese Company

2007 MERIT CREATIVITY 37 AWARD
Website | Equis

2007 MERIT CREATIVITY 37 AWARD
Magazine Ad | Peachtree Funding “Virtue”

2007 MERIT CREATIVITY 37 AWARD
Magazine Ad | Decktight Roofing

PEAK SEVEN ADVERTISING GIVES BACK WITH 'BEST OF BOCA'

2007-08-01T09:53:00.002-04:00

DEERFIELD BEACH, Fla. - Peak Seven has joined links with Boca Raton Magazine and Boca Center as a proud sponsor of Best of Boca and Beyond 2007, set to take place on Thursday, October 25 from 6:30 - 10:00 p.m.

The annual event, which quickly has earned the reputation as a "don't miss" evening of great fare and entertainment, is dually noted for its contributions to charities. This year, Best of Boca proceeds will be supporting the Palm Beach Boys and Girls Club and the YMCA.

Peak Seven Advertising and more than 200 South Florida businesses - including 20 restaurants, nine corporate sponsors, vintners, auction donors and more - will come together on this magical night at the Shops of Boca Center in an effort to continue the mission of helping kids, families and communities realize their full potential as productive, responsible and caring citizens.

"I have always been a firm believer in giving back to the community and incorporating my business into outreach programs in an effort to better lives," said Darren Seys, president of the creative agency in Deerfield Beach. "My wife and I are both very active in the Big Brother Big Sister program for the past four years, and we have watched our "littles" grow into amazing young adults with so much potential. So when Peak Seven was presented with the opportunity to sponsor an event that will give back to the Boys and Girls Club, a similar organization, we jumped right on it."

This year, Best of Boca 2007 will feature a runway fashion show by Sparkle Communications, Uncle Tai's traditional dragon show, food prepared by 20 Best of Boca award-winning restaurants, and the unveiling of Boca Raton Magazine's new look for the November issue. Other sponsors for the event include Premier Beverage, Rapoport's Restaurant Group, Celebrity Jet Charters, Vista BMW, Spa 11, Chops Lobster Bar and more.

Last year, Best of Boca raised $35,000 and proceeds benefited the Multiple Sclerosis Society. "We anticipate raising more than $50,000 for the Boys and Girls Club of Palm Beach and the YMCA at this year's event," proclaimed Diana Riser, associate publisher of Boca Raton Magazine. "The mission of Boca Raton Magazine's Best of Boca and Beyond event is to celebrate the best of the best in our region, honoring the winners of our annual July/August "Best of Boca" issue."

This event brings the extraordinary talents of award-winning chefs, entertainers and style makers all under one roof for one evening to salute South Florida's unparalleled quality of lifeand raise money for a few local charities that make the good life in Boca better.

Peak Seven will be hosting the only VIP Champagne reception from 5:45 - 6:30 p.m. on the evening of the event held in a private tent, the Glow Lounge. Specially invited guests will enjoy the sounds of a DJ, served appetizers from Opus 5, Max's Grill and Henry's restaurants, and treated to a live performance given by emerging opera singer Nathan Pacheco, who will be accompanying Yanni on his world tour.

Best of Boca and Beyond tickets are $60 per person and are being sold at the Palm Beach Boys and Girls Club, YMCA or directly through Boca Raton Magazine at www.bocamag.com. The benefit is located at The Shops at Boca Center on Military Trail, one mile north of Palmetto Park Road. For more information, call 561-361-9804.

If you are considering an agency for your next campaign, then consider an agency like Peak Seven that brings experience, creativity and compassion to every task.

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides marketing to local, regional, national and international clients, specializing in business-to-business and consumer marketing. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

PEAK SEVEN LANDS K. HOVNANIAN HOMES

2007-05-13T16:59:00.000-04:00

DEERFIELD BEACH, Fla. – Peak Seven Advertising, an award-winning creative group, was recently chosen to be the advertising agency of record for K. Hovnanian Homes’ South Florida division.
Headquartered in Boynton Beach, Fla., K. Hovnanian is a leading national home builder, and is recognized by Fortune as one of the 100 fastest growing companies in the U.S. for the fourth consecutive year.
Peak Seven will be responsible for the marketing via a traditional and multi-media campaign for eight of its communities.
“We’re known for our creative approach and outstanding client service,” said Darren Seys, CEO of Peak Seven. “K. Hovnanian prides itself in the same company culture as we do, and we are certain to make a great team.”
Eight communities make up the South Florida division between Boca Raton and Royal Palm Beach, each boasting exceptional value and style for a competitive price: Greenwood Manor Estates and Palm Beach Plantation in Royal Palm Beach, Vistabella, Firenze and Monteverde in Boynton Beach, Catalina in West Palm Beach, Sabal Grove in Lake Worth, and Southampton in Palm Beach Gardens. For more information, call 561-533-KHOV or visit www.Khov.com.
“We chose Peak Seven because we are confident in its ability to not only create effective advertising campaigns for K. Hovnanian, but also for their high-energy staff and determination to always think of new ideas,” said Derek Fenech, Area Vice President for K. Hovnanian Homes.

PEAK SEVEN ADVERTISING BRINGS ARUBA’S FIRST 5-STAR CASINO TO MARKET

2007-05-01T17:07:00.000-04:00

DEERFIELD BEACH, Fla. – “Everything Cool.” Cool Corp, a multi-dimensional brand that spans throughout five continents, with a complete line ranging from apparel to gas stations, has commissioned Peak Seven Advertising to bring its first 5-star casino in Aruba to market.
Beginning with a logo request from entrepreneur and Cool Corp CEO Joe Issa 14 years ago, Cool Corp is one of Peak Seven’s largest and most dynamic international accounts, translating to more than 30 different brands in seven countries.
Cool Casino, located inside Rui Palace Hotel in Aruba has looked to Peak Seven for marketing expertise and creative materials from advertising campaigns to interior design branding to authentic casino chips to gaming tables and employee uniforms. The designs were so well received that they will be translated into T-shirt souvenirs to be sold at the on-site gift shop.
“Darren and I quickly got onto the same page in design theory, vision and marketing with the first logo for Cool Oasis,” said Issa. “Then, Cool Corp only housed 40 employees, generating $1million per month in sales. Now, with 30-plus companies, 600 employees and nearly $500 million per month in revenue, Darren’s vision has made Cool Corp stronger than ever!”
Cool Casino will be completed in Fall of 2007. “I enjoy having a client like Cool Corp, because we get to work within so many different markets,” said Darren Seys, president of Peak Seven. “We have established and branded dozens of Cool Corp companies, that proved to be a positive economic impact in these countries. We have made every brand a success, and we predict Cool Casino will follow suit.”

REPEAT PERFORMER PEAK SEVEN ADVERTISING WINS SIX 2007 SUMMIT INTERNATIONAL AWARDS

2007-04-23T17:10:00.000-04:00

DEERFIELD BEACH, Fla. – Peak Seven Advertising, an eight-year-old, full-service creative agency, is celebrating three Summit Creative Award wins, two gold and one bronze.
The Summit International Awards is an annual creative competition that grants awards for excellence in creativity and effectiveness of advertising content and recognizes and celebrates the creative accomplishments of small to medium-sized advertising agencies with annual billings less than $25 million.
Peak Seven was honored the 2007 Gold Summit Award in the Business to Business Image/Website category for the Pugliese company Web site, and also took home the Bronze Award for the company brochure.
A 36-year-old real estate acquisition, sales and development corporation in Delray Beach, The Pugliese Company has steadily grown to represent more than 3 million square feet of commercial projects and a land bank of over 40,000 acres in South and Central Florida, and New Jersey.
“It is an honor to have received recognition in multiple categories from the SCA’s two years in a row,” said Darren Seys, CEO of Peak Seven. “Peak Seven continually strives to present superior work to our clients by creating unparalleled creative campaigns that spawn a competitive edge over other marketing plans.”
Peak Seven also received the 2007 Gold Summit Award for the River Springs logo in the Consumer Logo/Trademark category. River Springs is a riverfront community on the Withlacoochie River just south of Ocala, Fla. Homesites will be available by fall of 2007.
SCA judging is based on the agency’s innovative and creative concepts, strong executions and the ability to communicate and persuade.

PEAK SEVEN BRANDS AND MARKETS LEADING INTERIOR DESIGN FIRM

2007-02-10T17:09:00.000-05:00

DEERFIELD BEACH, Fla. – Peak Seven Advertising, a full-service creative agency, has been selected to brand and market award-winning P&H Interiors, a residential and commercial architectural interior design firm in Coral Springs, Fla.
Susan Connor, president of P&H Interiors, is staffed by licensed and insured professionals, and provides architectural detail from a private installation to a commercial office complex to an expansive clubhouse.
“Our team brings a combined source of expertise, enthusiasm and a strong commitment to customer satisfaction to every project,” said Connor. “Our creative team has garnered numerous awards for its original designs, that results in one-of-a-kind environments for our clients.”
Peak Seven was chosen to portray the P&H Interiors brand in traditional advertising, collateral materials and web development. “Peak Seven is thrilled to be able to represent a firm that provides memorable designs and exceptional customer service to its clients,” said Darren Seys, president of Peak Seven. “As P&H Interiors grew as a company, its symmetry with the latest trends in fashion and technology kept the firm ahead of the curve, which is what a client should consider before selecting an interior design firm.”
Before choosing an agency to assist in marketing P&H Interiors, Connor interviewed and researched the reputations of a handful of agencies that met their personal criteria. “Peak Seven was the only agency to have a proven track record, along with unmatched customer service and creative abilities,” explained Connor.

PEAK SEVEN LANDS WILLISTON’S FIRST TOWNHOME COMMUNITY

2007-01-01T17:07:00.000-05:00

DEERFIELD BEACH, Fla. –Peak Seven Advertising, an award-winning, full-service creative agency in Deerfield Beach, has been awarded the contract to bring to market Williston’s first luxury townhome community, The Townhomes at Huntington Place.
The new community, to be completed in early 2008, will house 62 two- and three- bedroom townhomes with one and two-car garages from the $200’s and 68 two- and three-bedroom apartments for $900 a month. Expansive floor plans range from 1,200 to 1,400 square feet, and amenities include a clubhouse, swimming pool, tennis court, children’s playground and a dog park.
Peak Seven will provide a complete marketing plan for Huntington Place, where construction begins May 2007.
“This community has a unique selling point, as we offer great deals for both buyers and renters, who one day would like to own,” said Williston Partners CEO Jeffrey Phillips. “Not to mention, these are the only townhomes in all of the Ocala area. Huntington Place is located directly across from an elementary school and is within walking distance to the main parts of town. It is a great location for University of Florida or Sante Fe Community College students, as both campuses are 30 minutes away.”
For more information on The Townhomes at Huntington Place in Williston, Fla., call 352-671-1733.
“Having the opportunity to bring Williston’s first townhome community to market is a privilege for our team,” said Darren Seys, president of Peak Seven. “Mr. Phillips has worked with us in the past, and was pleased with our results on other projects. Peak Seven is known for its creativity and phenomenal customer service, which allows for client loyalty and a growing reputation.”

NATURE’S ESTATES IN GEORGIA NAMES PEAK SEVEN ITS NEW CREATIVE AGENCY

2006-12-01T17:08:00.000-05:00

DEERFIELD BEACH, Fla. – Nature’s Estates, a premier gated cabin community located in the heart of the Blue Ridge Mountains of northern Georgia, has recently selected Peak Seven Advertising to execute a complete advertising campaign, including branding, interactive, multimedia and collateral development.
Designed by legendary environmentalist J.W. Stephens, Nature’s Estates was created to honor the splendor of Mother Nature. The 1.7 to 4-acre home sites range from the mid-$100’s to the $300’s, and spans over 250 acres, equipped with fiber optic service and city water.
“Nature’s Estates offers an abundance of lush, green valleys, towering trees, rolling hills and environmentally friendly building techniques, inspired by a passion for natural preservation,” said Brent Baldesar, CEO of Avia Management, developer of Nature’s Estates. “It truly sets the standard of a mountain community, and Peak Seven is the only agency that we deemed fit for the challenge to create an unparalleled campaign while still capturing the serene lifestyle that makes up this community.”
For more information on Nature’s Estates, call 877-999-8998 or visit www.NaturesEstates.com.

PEAK SEVEN LANDS NUTEK ORTHOPAEDICS

2006-11-13T17:01:00.000-05:00

DEERFIELD BEACH, Fla. – Nutek Orthopaedics, LLC, a company that develops new state-of-the-art products for the orthopaedic industry, has selected Peak Seven Advertising, a boutique creative agency in Deerfield Beach, Fla., to introduce its latest development, the Non-Bridging External Wrist Fixator System, or NBX.
The innovative NBXTM system allows for immediate post-operative wrist and finger function and motion after a fracture, with the help of the patented First AssistantTM Wrist Reduction Device. This device is the only complete wrist fracture system allowing for anatomical reduction and fixation.
“NBX provides a minimally invasive external interlocking plate system for keeping motion at the wrist joint not at the fracture site,” explained Jim Tyson, Co-Director of Marketing for Nutek.
“The NBX external fixation features multiple small diameter “K” wires inserted in a multiplanar and multidirectional fashion, known as a matrix, providing interlocking pins at the fracture site securing all the fracture fragments,” added John Kaelblein, Co-Director of Marketing for Nutek.
Peak Seven will be responsible for introducing and marketing the NBXTM system and First AssistantTM , which will include traditional, multimedia and interactive advertising.
“It gives Peak Seven great pleasure to work with such a dynamic and intelligent team like Nutek,” said Darrren Seys, president of Peak Seven. “We are constantly being challenged to come up with creative strategies to market Nutek’s incomparable products, and we welcome those challenges with innovative ideas.”

PARKLAND RESIDENT PROVIDES HELMET “MAKEOVER” FOR TODDLER

2006-11-01T16:56:00.000-05:00

PARKLAND, Fla.—The online auction Web site eBay promises to connect individuals and small businesses for the exchange of goods and services.
This summer, two of the site’s passionate South Florida users crossed paths to bring awareness to a Plagiocephaly, the malformation of the head marked by an oblique slant to the main axis of the skull.
Eleven-month old Leila Marcoff was born with the condition, which requires her to wear a special helmet 23-hours per day for two to four months to improve the symmetry of her head.
Her mother, Alison Marcoff, a Boynton Beach resident, thought of a creative plan to help offset the cost of the $4,000 helmet—auctioning advertising space on the helmet on eBay’s Web site.
Parkland resident and owner of Peak Seven Advertising, Darren Seys, viewed Marcoff’s listing and entered an active bid. The auction was then halted by eBay, citing a violation of its charity policy.
After learning of the dilemma, Darren contacted Marcoff and offered to create kid-friendly graphics instead of company logos for the helmet at no charge. Wanting to design a “for kids by kids” feel, Peak Seven Operations Manager Billy Leonard volunteered his 8-year-old daughter, Jacey, to create the artwork, which was then enhanced by the Peak Seven team.
“We are really thrilled that we were able to provide our creative services,” said Darren Seys. “Our entire team got involved with the project. Even our vendor Pro Ad Signs joined in by donating the materials and the manpower to create the adhesive graphics.”
On July 13, Leila received her new helmet. The ad agency also presented a check to Marcoff in the amount of $500 to assist with medical expenses.
“Many people are unaware of Plagiocephaly,” added Seys. “Ultimately, I hope the helmet serves as a conversation piece and increases awareness of the condition.”
Seys and his wife, Shelbie, are actively involved in several charitable organizations throughout South Florida including Big Brothers Big Sisters, a youth mentoring program, Paws With A Cause, an organization which trains assistance dogs for people with disabilities, and Stand Among Friends, an organization focused on the study of neurological disorders.

LUXURY EQUESTRIAN DEVELOPMENT HIRES PEAK SEVEN ADVERTISING FOR MARKETING STRATEGY

2006-09-01T16:58:00.000-04:00

DEERFIELD BEACH, Fla. – Equis, an exclusive, custom-designed equestrian community in Ocala, Fla., has appointed Peak Seven Advertising, an award-winning, full-service creative agency in Deerfield Beach, to establish a traditional and interactive advertising campaign.
Launched eight years ago by Darren Seys, Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking.
Equis is a 10-plus acre equestrian luxury development nestled within lush landscaping, all custom-designed behind a private entry. Three signature luxury home builders, Arthur Rutenberg, Leutgert Development and Landmark Estate Builders, were hand picked by the developer, and teamed up with the most innovative architects and land planners, to create a clear vision of excellence.
Unmatched amenities at Equis include an equestrian therapy pool, hurricane-rated stables, an on-site helipad, a croquet field, a regulation tennis court, and an outdoor fire pit for socializing.
“We feel Equis is part of a master plan for those with a love for horses and a penchant for the traditions of fine country living,” said CEO Jeffrey Phillips of Ocala Partners, developer for Equis. “We have selected the best of the best for this project from luxury home builders to architects to land planners, and Peak Seven falls under that caliber in creativity and client service.”

PEAK SEVEN LAUNCHES NEW INTERACTIVE WEBSITE FOR BREAKTHROUGH COACHING

2006-07-01T16:55:00.000-04:00

DEERFIELD BEACH. Fla. – After several overhauls to the Breakthrough Coaching Web site over seven years, the single source for all company operations, boutique creative agency Peak Seven Advertising has created the most advanced version yet.
A client for seven years, Breakthrough Coaching (BTC), owned and operated by Dr. Mark Sanna, is a global chiropractic-coaching firm that assists chiropractors in the growth of their businesses. BTC is made up of coaches, who educate clients on topics from clientele to new procedures to billing through interactive modules, information binders and presentations. Members have direct access to the fully functional 22,000-page site, which provides 350 PDFs and 180 video clips of the most updated information.
Peak Seven is responsible for managing and maintaining the site, and creating ads and collateral to promote upcoming BTC seminars and events, which feature guest motivational speakers. The next seminar takes place in Chicago on June 9.
Peak Seven continues to handle all BTC print-based markets as well. The site allows for Peak Seven to track advertising results via web traffic.
All resources for the entire organization are inside of the proprietary areas of the site. Members are able to take self-assessments on the material they learn from their coaches, and are constantly provided with new and updated material for their practices.
“Breakthrough Coaching, an interactive Web site, was the first such initiative of its kind in the chiropractic industry, and we are proud to have played a role in its development,” said Dr. Sanna. “Peak Seven has given us the wings we needed to continue to advance BTC to the next level.”
For more information on Breakthrough Coaching, call 1-800-7-ADVICE or visit www.MyBreakthrough.com.

PREMIER RIVERFRONT COMMUNITY NAMES PEAK SEVEN AGENCY OF RECORD

2006-06-01T17:02:00.000-04:00

DEERFIELD BEACH, Fla. – Peak Seven has been named agency of record for Withlacoochie Partners’ waterfront community just south of Ocala, Fla.
The full-service creative agency will handle all marketing and advertising responsibilities for the extremely unique community on the Withlacoochie River.
“River Springs is a peaceful haven of multi-acre homesites along the Withlacoochie River in the heart of Sumter County,” said Kevin Brady of Withlacoochie Partners, developer of River Springs. “The community houses its own natural spring and features private islands with all-river access through a unique system of boardwalks.”
The islands at River Springs will be marked by quaint gazebos and nature trails, and will offer boat ramps. The area is surrounded by abundant wildlife and is perfect for fans of the great outdoors who enjoy hiking, canoeing, camping and horseback riding on equestrian trails.
Just minutes from I-75 and close to the Villages, Ocala, Tampa and Orlando, River Springs homesites will be available by fall of 2007.
“River Springs takes me back to when I was a child in my hometown of Coal Valley, Ill., where wildlife roamed and landscaping was plentiful,” reminisced Darren Seys, President of Peak Seven Advertising. “When the opportunity presented itself to represent River Springs, I jumped on it. I wanted to brand a tranquil ambiance for this community and capture the essence of Mother Nature in its marketing elements.”